Paid media strategist guiding B2B companies’ campaign strategy across Google, LinkedIn, Meta, and Microsoft Ads. Leading senior client conversations and connecting ad spend to pipeline and revenue.
About the role
- Paid Media Specialist leading Google, Meta, LinkedIn, and streaming campaigns for a performance marketing agency. Driving inquiries, applications, enrollments, and student engagement for higher education clients.
Responsibilities
- Lead Paid Media strategy and execution across Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, Display, YouTube, and Streaming Media
- Own campaign performance for assigned education-focused accounts
- Align campaigns with goals including inquiries, applications, enrollments, and lead generation
- Monitor campaign performance and provide reporting, insights, and optimization recommendations
- Identify and execute testing opportunities across channels, audiences, and creative approaches
- Collaborate with creative, analytics, and account teams
- Stay informed on Paid Media trends, platform updates, and higher education marketing innovations
- Participate in client, team, and leadership interviews during the hiring process
Requirements
- 5+ years of Paid Media experience managing performance-focused digital campaigns
- Strong expertise across Google Ads, Meta Ads Manager, LinkedIn Ads, Display, and programmatic advertising
- Experience managing high-budget campaigns; $100K+/month preferred
- Proven success developing and optimizing multi-channel campaigns focused on lead generation and conversion performance
- Strong analytical skills with the ability to translate data into actionable strategic recommendations
- Experience presenting campaign performance and strategy recommendations to clients or senior stakeholders
- Excellent organizational and project management skills across multiple active accounts and campaigns
- Strong written and spoken English communication skills
- Experience working within agency environments or fast-paced marketing teams
- Experience with universities, online education brands, or higher education institutions
- Familiarity with adult learner and student recruitment marketing strategies
- Experience with forecasting, media planning, and budget pacing management
- Knowledge of streaming media and emerging digital advertising channels
Benefits
- Fully remote work environment
- Competitive compensation based on experience and scope
- Opportunity to work on mission-driven campaigns that directly impact education and student growth
- Collaborative, high-performance culture focused on innovation, service, and continuous improvement
- Strong opportunities for leadership growth and strategic ownership
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Senior Performance Marketing Manager scaling Chess.com's paid acquisition across app, social, video, and DSP channels. Driving incrementality, ROAS, LTV, creative testing, and globally remote budget strategy.
Campaign Manager implementing and optimizing Programmatic, Social, and PPC/SEM campaigns at independent media agency Glassroom. Monitoring pacing, reporting performance, and protecting client brands.
Performance Marketing Manager building Ground News’s Google and YouTube growth engine. Scaling subscriber acquisition for its news comparison platform while maintaining CAC and payback discipline.
Senior paid ads specialist managing Meta and Google campaigns, tracking, and high - ticket GoHighLevel funnels. Supporting global clients with optimization, reporting, creative testing, and SOPs.
Demand Generation Manager owning ABM, email, and multi - channel pipeline campaigns for Loopio’s SaaS platform. Optimizing funnel performance and reporting revenue - impacting demand metrics.
Demand Generation Manager driving paid acquisition and funnel optimization for Copper, a Google Workspace - integrated CRM. Improving pipeline, conversion and revenue through experimentation, attribution and channel performance.
Paid Media Strategist leading paid media strategy for fast - growing B2B companies. Managing senior client relationships, budgets, attribution, and campaigns across major advertising platforms.
Performance Marketing Specialist owning paid search across Canada, the US, and Australia for Odd Bunch’s sustainable grocery subscription service. Managing Google Ads, channel expansion, attribution, and B2B lead generation.
Paid Search Strategist owning Google Ads strategy, buying, attribution, and client relationships for DTC and eCommerce brands. Managing full - funnel growth across Search, Shopping, PMax, feeds, landing pages, and tracking.