Paid media strategist guiding B2B companies’ campaign strategy across Google, LinkedIn, Meta, and Microsoft Ads. Leading senior client conversations and connecting ad spend to pipeline and revenue.
About the role
- Performance Marketing Manager scaling paid acquisition for Relay’s digital banking platform. Leading marketers, optimizing channels, and expanding campaign testing.
Responsibilities
- Lead and develop a team of performance marketers through ownership-setting, weekly 1:1s, and coaching
- Own one or two paid-media channels or tests and serve as an escalation point
- Audit existing channels and vendor partners within the first 90 days and recommend what stays, changes, or is replaced
- Take over the publisher channel and scale a portfolio of media partners producing quality Approvals efficiently
- Run weekly performance meetings, own heartbeat metrics and performance narratives, and contribute to monthly budget planning
- Develop a point of view on channel tests most likely to increase Approvals, including options outside the current playbook
- Represent performance marketing in integrated campaigns
- Build feedback loops with Analytics and the Creative Director to improve creative and targeting
- Scale and optimize Relay's paid channels, test and unlock new channels, and build a team of modern performance marketers
Requirements
- Experience owning paid media budgets of at least $200K per month across brand and direct-response spending
- Personally run at least two or three paid channels
- Experience growing other marketers through formal management, dotted-line reporting, or mentoring
- Knowledge of LTV:CAC, attribution models from first-touch to multi-touch, and incrementality or geo testing
- Experience buying brand-forward media such as CTV, audio, out-of-home, or direct mail is a plus
- SQL or Metabase experience is a plus
- Experience managing publisher partners or agency relationships is a plus
- Experience across self-serve and sales-assisted funnels is a plus
- Successful background check and employment verification through Certn required for employment
- Legally authorized to work in Canada
- Able to join the office three days a week (Tuesday, Wednesday, Thursday)
Benefits
- Compensation growth tied to impact, not limited to an annual review cycle
- Accommodations available at any stage of the hiring process
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