Demand Generation Manager driving paid media, marketing automation, and conversion optimization for Westland’s Canadian insurance brands. Generating qualified leads and strengthening client acquisition, onboarding, and retention.
About the role
- Campaign Manager orchestrating multi-channel enterprise demand generation campaigns for Clio’s legal AI technology. Driving pipeline, sales alignment, AI automation, and campaign performance.
Responsibilities
- Write campaign briefs covering audience, insight, objective, message, channel mix, success measures, and timeline
- Gain alignment from demand generation, product marketing, content, and sales
- Run demand generation campaigns end to end across paid media, email, web, content, events, webinars, partner channels, and sales outreach
- Manage campaign calendars, dependencies, trade-offs, and launch consistency
- Manage campaign execution and orchestration in Asana
- Build and maintain AI-powered workflows using tools such as Claude
- Coordinate Content, Design, Product Marketing, PR, Sales, and Marketing Operations
- Run campaign meetings, kickoffs, readiness checks, and retrospectives
- Deliver sales talk tracks, follow-up guidance, and target lists
- Report performance against campaign measures and track qualified pipeline through closed revenue where attribution allows
- Run written retrospectives and apply lessons to subsequent campaigns
- Track campaign budgets and work with the Marketing Specialist on purchase orders, vendor agreements, and invoice reconciliation
Requirements
- 3-5 years in integrated or campaign marketing in B2B, ideally with enterprise or considered-purchase audiences
- Demonstrated ownership of multi-channel campaigns from brief through to post-campaign analysis
- Strong project management discipline and ability to hold a timeline across teams that don't report to you
- Sharp editorial judgment and ability to review creative and copy for consistency
- Comfort with campaign analytics, funnel reporting, and drawing conclusions from mixed results
- Calm, clear communication skills and ability to influence peers and senior stakeholders
- Experience managing both ABM and broad-reach demand generation campaigns
- Demonstrated use of AI tools to automate or accelerate marketing work
- Experience in B2B SaaS or technology marketing is a bonus
- Experience with enterprise or long-sales-cycle audiences is a bonus
- Hands-on familiarity with marketing automation and campaign reporting tools is a bonus
- Experience building campaign planning infrastructure is a bonus
Benefits
- Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
- Hybrid work environment
- Flexible time off policy, with an encouraged 20 days off per year
- $2000 annual counseling benefit
- RRSP matching and RESP contribution
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
Job title
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Experience level
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Degree requirement
No Education Requirement
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