Demand Generation Manager driving paid media, marketing automation, and conversion optimization for Westland’s Canadian insurance brands. Generating qualified leads and strengthening client acquisition, onboarding, and retention.
About the role
- GTM Campaign Manager building scalable AI-powered campaigns and targeted lists for Procurify’s procurement platform. Driving pipeline across inbound, outbound, and expansion channels.
Responsibilities
- Design and operate repeatable, scalable campaign systems across inbound, outbound, tier/segment, and expansion pipeline
- Build and deliver targeted, ICP-aligned lead lists to BDRs on a repeatable cadence
- Design, launch, and optimize outbound campaigns for new-business and expansion pipeline
- Improve MQL-to-SQL conversion through inbound performance systems
- Build cross-sell and upsell campaign systems with Customer Success and Account Management
- Calibrate targeting by SMB and mid-market tiers/segments
- Monitor pipeline coverage across sources and reallocate campaign effort as conditions shift
- Track conversion rates across MQL, SAL, SQL, and pipeline dollars
- Flag pipeline softness early and support proactive intervention
- Apply first-principles thinking to remove campaign friction and automate repeatable work
- Champion AI and automation for list generation, enrichment, segmentation, personalization, sequence optimization, and performance analysis
- Ensure clean, automated handoffs to BDRs and AEs
- Support data fidelity across Salesforce, Marketo, sequencing, and enrichment platforms
- Define and track measurable campaign outcomes and feed learnings back into the system
- Partner with Marketing, RevOps, Product Marketing, Sales, BDR leadership, and Customer Success
- Apply positioning and personas to concrete targeting and identify segment or positioning issues
- Help generate qualified pipeline, improve funnel conversion, grow expansion pipeline, reduce manual effort, and prevent leads from being lost
Requirements
- 1–3 years in campaign management, demand generation, sales development, or GTM operations, or a high-potential candidate ready to grow into the role under mentorship
- Systems thinking and ability to design scalable campaign systems
- First-principles problem-solving ability
- Genuine enthusiasm for AI and automation, with a track record or strong interest in using them to eliminate manual work
- ICP, persona, and tier fluency
- Quantitative ability to track conversion rates and pipeline coverage
- Proactive, closed-loop communication and strong organization
- Comfortable rebalancing priorities and working in ambiguity
- Working knowledge of Salesforce, Marketo, Outreach/sequencing, and enrichment tools such as ZoomInfo or Clay
- Strong project management, organization, and communication skills
- Impeccable attention to detail
- Bonus: high-growth SaaS experience; familiarity with Gong, Clay, ZoomInfo, AI/automation tooling, or enablement platforms
- Up-to-date LinkedIn profile for customer-facing or GTM roles, refreshed upon joining
- Must be located within Canada; application asks for current status in Canada
Benefits
- Flexible working hours
- Remote-first organization; work anywhere from within Canada
- Flexible time off
- Extended health, vision, and dental benefits
- Employee Assistance Program (EAP)
- Health and wellness spending account
- Educational lunch and learns / continuous learning
- Stock options
- Company Incentive Plan (CIP) target of 5% of base salary
- Equal Opportunity Employer
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