Demand Generation Manager driving paid, email, event, and RevOps programs for CadMakers’ construction - tech SaaS platform. Optimizing campaigns, automation, and analytics to grow qualified pipeline.
About the role
- Demand Generation Manager driving B2B campaigns, HubSpot operations and pipeline growth. Supporting Citation Canada’s HR and Health & Safety solutions for Canadian businesses.
Responsibilities
- Design comprehensive demand generation campaigns with clear objectives, target audiences and messaging aligned to pipeline goals
- Develop campaign briefs and execution plans and secure marketing leadership approval
- Partner with Sales to align campaigns with pipeline goals, lead definitions and follow-up requirements
- Manage campaigns end to end across email, events, webinars and content syndication
- Coordinate with content, creative and design teams to deliver campaigns on time and consistently reflect brand guidelines
- Partner with Digital Marketing on paid acquisition and landing page optimization
- Coordinate campaign messaging, timing and execution with Customer and Partner Marketing teams
- Own HubSpot as the marketing system of record, including campaign builds, email marketing, automation workflows, lead scoring, lifecycle stages, lead routing and data hygiene
- Track campaign performance against pipeline contribution, conversion rates and ROI
- Use data, insights and feedback to optimize campaigns and improve results
- Share campaign insights, performance learnings and best practices with the Marketing team
- Integrate AI and automation into content development, campaign execution, research and reporting
- Identify opportunities to improve efficiency and effectiveness through experimentation, automation and data-led decision-making
- Monitor market trends, buyer behavior and competitive activity
- Partner with Brand on content and creative requirements and maintain brand consistency
- Build relationships across Sales, Customer Marketing, Partner Marketing, Digital Marketing and Brand
Requirements
- Hands-on experience planning, building, launching and reporting on B2B demand generation campaigns across email, events, webinars and content
- Track record of delivering against lead and pipeline targets
- Experience using conversion, channel performance, cost per lead and ROI to guide decisions
- Ability to test ideas quickly, learn from results and scale what works
- Practical use of AI and automation for content production, campaign execution, audience research and reporting
- Ability to connect campaign performance to Sales conversion, closed deals and revenue
- HubSpot expertise, including campaigns, workflows, lead scoring, lifecycle stages and segmentation
- Strong data hygiene and reliable revenue attribution
- Ability to translate positioning into compelling campaigns for SMB audiences
- Close collaboration with Sales on lead quality, follow-up expectations and feedback
- Resourceful, hands-on approach with ability to prioritize competing demands and take ownership in a lean, fast-paced environment
Benefits
- 3 weeks of vacation
- Your birthday off
- 2 paid volunteer days
- Office closure between Christmas and New Year’s
- Comprehensive group benefits, including health, dental, insurance coverage, and an Employee Assistance Program
- 10 paid personal time-off (PTO) days for appointments, illness, or well-being needs
- Hybrid work environment built on trust and accountability
- Standard 7.5-hour workday
- Support for professional development and continuous learning
- Participation in bonus plan
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Paid Social Lead scaling Meta, TikTok, and YouTube affiliate campaigns for Forbes Advisor. Building a high - performing team and driving profitable growth across consumer categories.
Demand Generation Manager driving paid media, marketing automation, and conversion optimization for Westland’s Canadian insurance brands. Generating qualified leads and strengthening client acquisition, onboarding, and retention.
Senior paid media strategist leading Google, LinkedIn, Meta, and Microsoft campaigns for fast - growing B2B companies. Connecting ad spend to pipeline and revenue through strategic client leadership.
Campaign Manager orchestrating multi - channel enterprise demand generation campaigns for Clio’s legal AI technology. Driving pipeline, sales alignment, AI automation, and campaign performance.
GTM Campaign Manager building scalable AI - powered campaigns and targeted lists for Procurify’s procurement platform. Driving pipeline across inbound, outbound, and expansion channels.
Paid Ads Specialist owning Google and Meta acquisition for THE/STUDIO’s global custom manufacturing platform. Scaling campaigns, creative testing, tracking, and new - customer revenue.
Director leading paid media, SEM, and SEO for Sleep Country Canada’s mattress and home furnishings business. Driving online orders and showroom traffic across Canada.
Demand generation associate launching campaigns, webinars, events, and ABM programs for Limina's AI data - intelligence platform. Growing qualified leads and marketing - sourced pipeline.
Performance Marketing Manager scaling paid acquisition for Relay’s digital banking platform. Leading marketers, optimizing channels, and expanding campaign testing.