Paid Social Lead scaling Meta, TikTok, and YouTube affiliate campaigns for Forbes Advisor. Building a high - performing team and driving profitable growth across consumer categories.
About the role
- Demand Generation Manager driving paid, email, event, and RevOps programs for CadMakers’ construction-tech SaaS platform. Optimizing campaigns, automation, and analytics to grow qualified pipeline.
Responsibilities
- Plan, launch, monitor, and optimize demand generation campaigns across paid and organic channels
- Run LinkedIn Ads, Google Ads, YouTube, email, and landing-page campaigns
- Execute account-based campaigns targeting key accounts
- Set up, manage, optimize, test, and scale paid media campaigns
- Help manage company-owned and external industry events and tradeshows, including lead acquisition and logistics
- Develop and refine positioning, messaging, and go-to-market motions
- Implement and manage HubSpot workflows, automation, and lifecycle campaigns
- Engage, score, and progress leads through the funnel
- Own funnel analytics, lead scoring, enrichment, and segmentation
- Build reporting demonstrating what drives pipeline
- Run A/B tests across ads, emails, and landing pages
Requirements
- 4+ years hands-on experience in B2B SaaS demand generation
- Proven track record of driving qualified sales pipeline for B2B software
- Strong command of demand channels, funnel tactics, and key metrics
- Expertise in LinkedIn Ads
- Experience managing Google Ads and driving consistent MQLs and demo growth
- Experience with HubSpot or equivalent marketing automation/CRM platform
- Experience with lead scoring, segmentation, and ICP refinement
- Strong writing skills for ad copy, email sequences, and landing pages
- Attention to detail and execution-first mindset
- Ability to contribute strategic input
- Testing mindset involving hypotheses, experiments, data analysis, and adjustments
- Bonus: experience marketing to construction, industrial, or similar verticals
Benefits
- Full-time, hybrid work environment
- Regular events, contests, and volunteer days
- Supportive and collaborative team culture
- Career growth opportunities
- Development budget for courses and professional development
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