Senior Demand Generation Marketer scaling inbound pipeline and campaigns for TLDR, the profitable tech newsletter network. Owning paid, email, funnel optimization, and vertical go - to - market programs.
About the role
- Google Ads strategist owning DTC and eCommerce accounts end to end. Scaling growth through Search, Shopping, Performance Max, attribution, and client strategy.
Responsibilities
- Own a set of DTC accounts as strategist, buyer, and direct client point of contact
- Manage monthly budgets ranging from $5k to well into six figures
- Own client relationships, present results and plans, explain reasoning, and answer for account performance
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom audits for clients
- Separate brand and non-brand performance and optimize them appropriately
- Analyze incremental performance, including NC-CPA, NC-ROAS, geo holdouts, and brand-search tests
- Manage Merchant Center hygiene, product titles, disapprovals, promotions, Shopping, and Performance Max delivery
- Manage tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and fix bottlenecks involving creative, offers, AOV, landing pages, checkout, or tracking
- Build landing pages, scripts, reporting, and other tools needed by accounts
- Communicate directly with clients and own account outcomes end to end
Requirements
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrated results involving CPA, ROAS, revenue, and specific optimization changes
- Experience with Shopping and Performance Max, not only Search
- Fluency across Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native; must already use Claude or an equivalent working tool
- Ability to build and ship landing pages using Claude or an equivalent tool
- Native or near-native English communication skills
- Ability to explain strategy clearly, present to clients, sell ideas, push back, and proactively raise problems
- Ability to work US Eastern business hours for client calls
- Bing experience is a nice to have
- Bonus: experience building or operating a Shopify store or running Meta at spend
Benefits
- Remote work with worldwide hiring
- Flexible schedule; no time clock
- Autonomy and trust from day one
- Fast feedback
- Opportunity to grow into senior strategy and take on more responsibility
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Build scalable frameworks
Job title
Job type
Experience level
Salary
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Degree requirement
No Education Requirement
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