Performance creative strategist creating high - volume static, video, and AI - assisted ads for Direct Meds’ telehealth business. Driving paid acquisition through rapid testing and performance - led iteration.
About the role
- Media Buyer / Creative Strategist scaling DTC and ecommerce brands through Meta and TikTok advertising. Building creative testing roadmaps and diagnosing full-funnel growth opportunities.
Responsibilities
- Own paid media strategy for DTC/eCommerce clients across Meta and TikTok
- Build creative testing roadmaps, develop angles, and write briefs for editors
- Analyze creative performance and identify what is working
- Manage ad budgets ranging from $30k/month to $1m/month per client
- Diagnose the full funnel, including creative, offer, and conversion issues
- Communicate results, plans, and next steps to clients
- Source UGC talent, write scripts, and direct content when needed
- Help scale successful campaigns and build repeatable growth frameworks
Requirements
- Hands-on experience scaling eCommerce brands
- Managed Meta Ads with real spend and can show results (CPA, ROAS, revenue)
- Bonus: Built or operated your own Shopify store or eCommerce brand
- Ability to generate creative angles from reviews, competitor ads, and comments
- Experience writing UGC scripts or creative briefs
- Ability to work with editors to create winning ad variations
- Video editing or design skills are a plus
- Ability to challenge assumptions and adapt quickly
- Ability to explain decisions and strategy
- Ownership, urgency, initiative, and follow-through
Benefits
- You will work on real brands with real budgets
- Aggressive testing and rapid learning
- Opportunity to grow into senior strategy and take on more responsibility
- Career growth based on performance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
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