Performance creative strategist creating high - volume static, video, and AI - assisted ads for Direct Meds’ telehealth business. Driving paid acquisition through rapid testing and performance - led iteration.
About the role
- Direct response creative strategist scaling advertising for a 7-figure health and supplement brand. Owning angles, briefs, research, scripts, and performance-driven creative strategy.
Responsibilities
- Own creative strategy for the brand, including angle ideation, market research, brief development, script writing, and ad account analysis
- Produce 15 briefs per week across multiple product lines and funnels
- Conduct daily research using GetHooked, AdSpy, and the Meta Ads Library
- Review and quality-check briefs from junior strategists
- Collaborate with editors through Asana and Frame.io
- Review live performance data and feed learnings into new creative concepts
- Build and manage a creative pod with direct reports over time
- Contribute to performance reviews and improve creative performance
Requirements
- 4+ years in direct response creative strategy
- Hands-on experience in health, wellness, or supplements
- At least one ad that crossed $100k in spend in a single month
- Fluent in Meta Ads Manager and metrics including CPA, nCPA, hook rate, CTR, AOV, RPV, and cohort data
- Experience using GetHooked, AdSpy, and the Meta Ads Library for research
- Background in video and direct response
- Understanding of VSL and native ad conversion at scale
- Experience managing and developing junior strategists
- Ability to thrive in lean, fast environments
- Portfolio or ad examples with spend results must be attached when applying
Benefits
- Performance incentive of 3–5% of spend
- Equity and profit-share conversations on the table
- Direct mentorship from operators who have scaled multiple brands
- Growth path to build and manage a creative pod
- Creative ownership and authority over angles, concepts, and briefs
- AI-first environment with dedicated AI operations support
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