Performance creative strategist creating high - volume static, video, and AI - assisted ads for Direct Meds’ telehealth business. Driving paid acquisition through rapid testing and performance - led iteration.
About the role
- Media Buyer and Creative Strategist owning Meta accounts, creative strategy, and landing pages for DTC and eCommerce brands. Managing clients, testing ads, and optimizing new-customer economics.
Responsibilities
- Own 4 to 6 DTC accounts as strategist, media buyer, creative lead, and direct client point of contact
- Manage client relationships, present results and plans, and defend strategic decisions
- Research customer reviews, ad comments, support tickets, Reddit, and competitor ad libraries
- Use internal OCR and ad-transcription tooling to connect creative with account performance
- Write creative briefs and scripts; direct editors and designers and manage revision rounds
- Launch approximately 8 to 10 new ads per week
- Build and test advertorials, comparison pages, and product detail pages
- Deploy landing pages to Vercel and test them on subdomains before client-theme integration
- Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, or checkout
- Report on new-customer economics using NC-CPA and NC-ROAS
- Take ownership of account results and work as an end-to-end marketer
Requirements
- Hands-on Meta advertising experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, revenue, and specific actions taken
- Existing use of Claude or an equivalent AI tool as a working tool
- Ability to build and ship landing pages using Claude or equivalent
- Ability to write persuasive direct-response English at a native or near-native level
- Experience writing hooks, scripts, ad copy, and advertorials
- Clear communication skills for explaining ideas, selling recommendations, pushing back with clients, and raising problems early
- Creative judgment and ability to direct editors and designers
- Ability to work during US Eastern business hours for client calls
- Willingness to own account outcomes end to end
- Bonus: experience building or operating a Shopify store or eCommerce brand
Benefits
- Remote work; can live anywhere worldwide
- Opportunity to work on real DTC and eCommerce brands with real budgets
- Exposure to aggressive testing, rapid learning, and scalable frameworks
- Growth into senior strategy with increased responsibility based on performance
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Degree requirement
No Education Requirement
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