Performance creative strategist creating high - volume static, video, and AI - assisted ads for Direct Meds’ telehealth business. Driving paid acquisition through rapid testing and performance - led iteration.
About the role
- Media Buyer and Creative Strategist owning Meta accounts for DTC and eCommerce brands. Leading research, creative, landing pages, client relationships, and new-customer economics.
Responsibilities
- Own 4 to 6 DTC accounts as strategist, media buyer, creative lead, and direct client contact
- Manage advertising budgets ranging from $30k/month to $1M/month
- Present results, plans, and reasoning directly to clients
- Research customer reviews, ad comments, support tickets, Reddit, and competitor ad libraries
- Use internal OCR and ad-transcription tooling to analyze creative and performance
- Write creative briefs and scripts
- Direct editors and designers and manage revision rounds
- Launch approximately 8 to 10 new ads per week
- Build and test advertorials, comparison pages, and product detail pages
- Use Claude Code to build landing pages and deploy them to Vercel and test subdomains
- Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, and checkout
- Report on new-customer CPA and ROAS and defend attribution opinions
- Take client calls during US Eastern business hours
Requirements
- Hands-on Meta advertising experience at meaningful spend with DTC and eCommerce brands
- Demonstrated results involving CPA, ROAS, revenue, and implemented changes
- AI-native: already using Claude or equivalent as a working tool
- Ability to build and ship landing pages with Claude Code or equivalent
- Ability to research, write, and build a converting page from scratch
- Native or near-native English direct-response writing ability
- Experience writing hooks, scripts, ad copy, and advertorials
- Clear communication skills for explaining ideas, presenting results, selling ideas, pushing back with clients, and escalating problems
- Creative direction skills and ability to maintain quality standards
- Ability to work US Eastern business hours for client calls
- Shopify store or eCommerce brand experience is a bonus
- Willingness to own account outcomes end to end and work without a ticketing system
Benefits
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Opportunity to build scalable frameworks
- Growth into senior strategy and increased responsibility based on performance
- Remote work with the ability to live anywhere
- Flexible schedule outside US Eastern business hours client calls
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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