Performance creative strategist creating high - volume static, video, and AI - assisted ads for Direct Meds’ telehealth business. Driving paid acquisition through rapid testing and performance - led iteration.
About the role
- Media Buyer and Creative Strategist scaling Meta and TikTok campaigns for DTC and ecommerce brands. Building creative testing roadmaps, managing budgets, and guiding UGC strategy.
Responsibilities
- Own paid media strategy for DTC/eCommerce clients across Meta and TikTok
- Build creative testing roadmaps, develop angles, write briefs for editors, and analyze performance
- Manage client ad budgets ranging from $30k per month to $1m per month
- Diagnose full-funnel issues across creative, offer, and conversion
- Communicate results, plans, and next steps to clients
- Source UGC creators, write scripts, and direct content when needed
- Challenge assumptions, adapt quickly, and develop scalable testing frameworks
Requirements
- Hands-on experience scaling eCommerce brands
- Experience managing Meta Ads with real spend and demonstrable CPA, ROAS, and revenue results
- Ability to build creative testing roadmaps
- Ability to develop creative angles and write briefs for editors
- Ability to analyze creative performance
- Ability to manage ad budgets from $30k per month to $1m per month per client
- Ability to diagnose whether funnel issues involve creative, offer, or conversion
- Ability to communicate results, plans, and next steps clearly with clients
- Experience sourcing UGC talent, writing scripts, and directing content when needed
- Ability to derive insights from reviews, competitor ads, and comments
- Experience writing UGC scripts or creative briefs
- Ability to collaborate with editors to create winning ad variations
- Video editing or design skills are a plus
- Bonus: Experience building or operating a Shopify store or eCommerce brand
Benefits
- Work on real brands with real budgets
- Aggressive testing and fast learning environment
- Opportunity to grow into senior strategy and take on more responsibility
- Career growth based on performance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
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