Media Buyer and Creative Strategist owning Meta accounts, creative strategy, and landing pages for DTC and eCommerce brands. Managing clients, testing ads, and optimizing new - customer economics.
About the role
- Performance creative strategist creating high-volume static, video, and AI-assisted ads for Direct Meds’ telehealth business. Driving paid acquisition through rapid testing and performance-led iteration.
Responsibilities
- Develop 10–20+ new concepts and angles across 4–8+ products weekly
- Produce 80+ finished, launch-ready ad assets across statics, video, and variations
- Turn winning concepts into iterations with new hooks, headlines, formats, sizes, personas, and offers
- Deliver launch-ready creative in hours rather than days
- Maintain quality, brand standards, and compliance
- Build and ship high weekly volumes of static and video ads across multiple products
- Use AI and other creative tools to multiply output while preserving strategic thinking
- Research competitor ads, reviews, Reddit, TikTok, YouTube, and customer psychology
- Work directly with media buyers to analyze performance and set testing priorities
- Kill weak ideas quickly based on data
- Create concepts for advertorials, listicles, PDPs, and ad VSLs, matching angles to landing pages and offers
- Brief video editors and other creative resources
- Write production briefs including scripts, budgets, production details, and creative direction
- Maintain an organized creative library and naming system
- Report to the VP Creative / CMO
Requirements
- Portfolio of performance creative work required
- Proven ability to produce high volumes of ad creative on tight timelines
- Hands-on skill with AI image, video, and copy tools
- Experience in DTC health, wellness, telehealth, supplements, beauty, nutra, or a similar direct-response category
- Experience with concepts that have spent $100K+/month
- Track record of ads that drove actual paid acquisition
- Strong understanding of Meta buying and creative volume and diversity for scaling
- Strong copywriting instincts and excellent visual design skills
- Experience turning customer research, reviews, competitor ads, and offer insights into winning concepts
- Ability to run a creative pod without constant founder hand-holding
- Mastery of Meta, TikTok, YouTube, Reddit, and Native ad creation and strategy
- Understanding of Meta creative strategy and awareness levels
- Understanding of hooks, leads, mechanisms, and belief shifts
- Understanding of UGC, statics, VSLs, advertorials, PDPs, and presells
- Ability to analyze winning ads and identify underlying patterns
- Ability to read performance data, spot winners, and iterate quickly
- Reliable personal laptop or desktop computer before start date
- High-speed internet connection before start date
- Portfolio must include paid social statics and video, performance context, winning-concept iterations, and AI-assisted work examples
- Adobe Creative Suite (Photoshop, Premiere, After Effects) and/or CapCut
- Meta Ads Manager and Meta Ad Library
- TikTok Creative Center
- Google/YouTube and Reddit
- Triple Whale
Benefits
- Performance bonuses at various performance milestones
- Medical and Dental Insurance
- Flex Time off after 90 days
- Creative freedom
- Proprietary AI creative tool provided for daily use
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Degree requirement
No Education Requirement
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