Creative Strategist developing and testing paid social ads for a U.S. DTC eCommerce performance marketing agency. Turning campaign insights into scalable creative direction across Meta and TikTok.
About the role
- Media buyer and creative strategist owning Meta advertising for DTC and eCommerce brands. Building creative, landing pages, and conversion strategies while managing client relationships and account performance.
Responsibilities
- Own 4 to 6 DTC accounts as strategist, buyer, creative lead, and direct client contact
- Manage client relationships, present results and plans, explain reasoning, and answer for account performance
- Research customer reviews, ad comments, support tickets, Reddit, competitor ad libraries, and account ad performance
- Use internal OCR and transcription tooling to connect ads with performance
- Write creative briefs, scripts, hooks, ad copy, and advertorial copy
- Direct editors and designers, run revision rounds, and maintain the quality bar
- Launch approximately 8 to 10 new ads per week in informed batches
- Build, deploy, and live-test advertorials, comparison pages, and PDPs using Claude Code and Vercel
- Diagnose and resolve bottlenecks across creative, offer, AOV, landing page, and checkout
- Optimize and report on new-customer CPA and new-customer ROAS
- Take client calls during US Eastern business hours
Requirements
- Hands-on Meta advertising experience with meaningful spend for DTC and eCommerce brands
- Demonstrable results involving CPA, ROAS, revenue, and specific performance improvements
- AI-native workflow using Claude or an equivalent tool
- Ability to build and ship a landing page using Claude or an equivalent tool
- Ability to research, write, and build a converting page from scratch
- Native or near-native English direct-response writing ability
- Ability to write hooks, scripts, ad copy, and advertorials in the customer's language
- Strong client-facing communication and ability to explain, sell, and defend ideas
- Ability to direct creative work and recognize when to hand off
- Ability to work US Eastern business hours for client calls
- Shopify store or eCommerce brand experience is a bonus
- Willingness to own account outcomes end to end and work without a ticketing system
Benefits
- Work on real brands with real budgets
- Aggressive testing and fast learning environment
- Build scalable frameworks
- Opportunity to grow into senior strategy
- Increased responsibility and career growth based on performance
- Remote work with worldwide hiring
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
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