AI Creative Strategist building avatar - driven organic supplement content across social accounts. Developing direct - response creative systems for Impact Clients’ education and software businesses.
About the role
- Creative Strategist producing Meta and TikTok ads for jetfuel.agency, a performance marketing agency serving DTC and e-commerce brands. Combining creative strategy, design, production and AI workflows.
Responsibilities
- Write briefs covering angle, persona, awareness stage, hook and format
- Take concepts from brief to finished statics, video cuts, UGC edits and landing page modules
- Pull customer language from reviews and ad comments
- Build personas and message maps
- Run competitor content gap analysis in the Meta Ad Library and on account ads
- Explain ad performance using hook rate, hold rate, CTR, CPA and creative tags
- Design tests with a hypothesis, one variable and a success metric
- Log test results in the agency platform
- Evaluate how attribution windows affect creative results
- Identify winners propped up by view-through conversions
- Design landing page and product page sections
- Review Clarity recordings to identify skipped content
- Present creative on client calls and incorporate feedback
- Plan monthly output against the media plan and account scope
- Turn repeatable production tasks into reusable AI workflows
- Document creative gaps, additional scope and required costs
- Partner with a Growth Strategist on each account
Requirements
- 2 to 5 years making paid social creative for DTC brands
- Portfolio of statics, video and UGC edits with the results behind them
- Strong in Figma or Adobe CC
- Proficiency with a video editing tool
- Comfortable in Meta Ads Manager
- Comfortable with a creative analytics tool like Motion
- Experience using AI image, video and copy tools in production
- Ability to check every AI output before it ships
- Clear written English
- Bonus: Klaviyo email design, landing page builds, UGC creator sourcing
Benefits
- Fully remote work
- Career path with defined levels and promotion criteria
- Promotion review after two quarters of next-level work
- Quarterly pay-step reviews
- Choice of Lead or Director career path after Senior
- Mentorship and professional growth opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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