Performance creative strategist creating high - volume static, video, and AI - assisted ads for Direct Meds’ telehealth business. Driving paid acquisition through rapid testing and performance - led iteration.
About the role
- AI Creative Strategist building avatar-driven organic supplement content across social accounts. Developing direct-response creative systems for Impact Clients’ education and software businesses.
Responsibilities
- Develop new AI avatars and determine their target demographics, representations, and concepts
- Generate 10–20 new ideas, hooks, and angles daily for 7–30 second short-form reels
- Write and direct scripts for 30–60 second organic Reels
- Own testing across 5–10+ Instagram and Facebook accounts
- Tailor hooks, framing, and scripts to specific demographics
- Create useful, trust-building content that supports affiliate offer conversions
- Analyze account-level performance across avatars, hooks, formats, and topics
- Retire weak avatars and scale concepts showing traction
- Convert winning creative patterns into repeatable systems
- Help build the creative department, including strategists, editors, and publishing support
- Help create course content for the education division
- Run a weekly group coaching call for students
- Provide hands-on feedback to the software engineering team on internal AI creative tools
- Establish a scalable avatar-to-performance-analysis workflow within the first 90 days
- Identify department needs, bottlenecks, and future hiring requirements
Requirements
- Direct-response Meta advertising experience, ideally in supplements, health, wellness, or another performance-driven ecommerce category
- Experience producing paid creative at meaningful volume, ideally hundreds or thousands of assets per month
- Strong direct-response copywriting skills
- Ability to develop hooks, angles, and creative concepts
- Experience developing messaging for significantly different demographics
- Ability to analyze performance data and translate findings into new creative ideas
- Willingness to test aggressively, quickly eliminate losing concepts, and scale winners
- High fluency with AI creative tools, including Higgsfield, Google Flow Omni, Openart, and CapCut
- Ability to operate independently without detailed SOPs
- Experience with an info-product, course, or coaching-based offer, particularly in the make-money-online or start-an-online-business space, is preferred but optional
Benefits
- A blank canvas to shape avatars, angles, accounts, and content strategy from the ground up
- Path to leadership, with opportunity to eventually lead the creative division
- Support from AI video editors and publishing staff
- Freedom to test ideas without ad spend approvals or creative bottlenecks
- Exposure across the supplement division, education business, and proprietary software
- Opportunity to influence curriculum and AI software roadmap
- Fully remote work
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
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