Remote Media Buyer / Creative Strategist scaling Meta ads for DTC and ecommerce brands at Sweat Pants Agency. Building creative testing roadmaps, managing major budgets, and guiding client growth.
Responsibilities
Own paid media strategy for DTC and eCommerce clients on Meta
Build creative testing roadmaps, develop angles, write briefs for editors, and analyze performance
Manage client ad budgets ranging from $30,000 per month to $1,000,000 per month
Diagnose full-funnel issues involving creative, offer, or conversion
Communicate results, plans, and next steps to clients
Work with UGC creators by sourcing talent, writing scripts, and directing content when needed
Use AI tools and internal creative analysis and ad-account analysis tools in daily work
Test aggressively, learn quickly, and build scalable frameworks
Requirements
Hands-on experience managing Meta Ads with real spend and demonstrable CPA, ROAS, and revenue results
Experience scaling eCommerce brands
Ability to build creative testing roadmaps, develop creative angles, and write briefs for editors
Ability to analyze reviews, competitor ads, and comments to generate new creative angles
Experience writing UGC scripts or creative briefs
Ability to work with editors to create winning ad variations
Daily use of AI tools and willingness to learn new tools independently
Ability to diagnose whether issues are related to creative, offer, or conversion
Ability to communicate results, plans, and next steps clearly with clients
Ability to source UGC talent, write scripts, and direct content when needed
Ability to challenge assumptions, adapt quickly, explain decisions, take ownership, move fast, and follow through
Video editing or design skills are a plus
Experience building or operating a Shopify store or eCommerce brand is a bonus
Benefits
Work on real brands with real budgets
Aggressive testing and rapid learning environment
Opportunity to grow into senior strategy and take on more responsibility
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