Creative Strategist imaginant et pilotant des concepts Social Ads pour Leads Power, agence de lead generation et e - commerce. Analyse des performances et supervision du studio créatif.
About the role
- Head of Creative leading Performance Design at Directive Consulting, a B2B marketing agency. Scaling creative quality, team development, AI workflows, and profitable performance marketing.
Responsibilities
- Lead the Performance Design department and own its creative vision and quality standards
- Ensure creative meets craft and conversion benchmarks across paid social, display, video, and landing page formats
- Build systems and workflows supporting excellent creative output
- Ensure campaigns are run and creative is tested and iterated through learning
- Partner with senior leadership to develop Directive's creative process supporting DiscoverabilityOS
- Lead, coach, and develop designers and motion contractors
- Set expectations, foster accountability, and build a high-performing creative culture
- Identify growth opportunities and invest in team development
- Partner with paid media and client success teams on data-informed creative
- Represent the department in new business pitches, cross-sell opportunities, and client conversations
- Meet clients monthly during leadership meetings to discuss quality and results
- Articulate Performance Design's strategic value
- Own and manage the department P&L, including staffing, technology, and investment budgets
- Monitor margins, manage resourcing decisions, and achieve monthly revenue and direct margin goals
- Lead adoption of AI creative tools and integrate emerging technologies into production workflows
- Report to senior leadership and manage the full Performance Design team, including designers, project management, and motion contractors
Requirements
- 5+ years in creative roles within performance marketing, paid media, or growth-focused agency environments
- Proven track record in managing creative teams and balancing creative quality with business outcomes
- Comfortable presenting department strategy and financial projections to VPs and CMOs
- Strong understanding of how a creative department operates as a business
- Direct experience managing or having visibility into P&L, margin, and resourcing decisions
- Think like an owner and make decisions with financial impact in mind
- Hands-on experience with AI creative tools, including generative image, AI-powered video, design analytics, or similar
- Experience integrating AI into real production workflows
- Experience with platforms like EyeQuant, Creatify, or Superside is a plus
- Strong communicator with executive presence who can translate creative thinking into business language
- Track record of building trust with creative practitioners and senior leadership
- Reliable setup, high-speed internet, and professional working environment capable of running Adobe Creative Suite and video production software
- Ability to remain stationary for extended periods
- Ability to operate design and video software on Mac or PC
- Ability to observe and interpret written and verbal communication consistently
- Current, permanent work authorization in the country of residence is required
Benefits
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family
- 100% employer-paid plan for you and 50% employer contribution for dependents
- Access to certified therapists through Spring Health
- Headspace membership
- Physical therapy through Omada
- Fertility support through Carrott
- Aaptiv virtual workouts
- Complimentary One Medical membership for primary and virtual care
- Unlimited PTO (2-week minimum)
- Paid Company Holidays
- Birthday Off
- End of Year Recharge (Closed December 24 - January 1)
- Paid Parental Leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure
- 100% virtual remote work from a home office
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