Ad Creative Strategist developing performance-focused social media concepts for Paintgun creative agency. Researching trends, testing creatives, and optimizing campaigns through Paintgun's Ads DNA framework.
Responsibilities
Use Paintgun's Ads DNA framework to create data-driven concepts that boost ad performance across platforms
Research competitors, social comments, cultural trends, and audience insights to develop standout ad concepts
Work with creators, copywriters, designers, and motion developers to turn ideas into powerful visual and copy hooks
Run structured creative sprints, analyze performance data, and refine strategies based on winning elements
Build a rulebook of proven concepts for consistent optimization
Align with media buyers, data analysts, and creative teams to ensure strategies meet performance marketing goals
Foster a feedback-driven culture to improve creatives using Ads DNA insights
Track social media trends, emerging platforms, and new advertising techniques to keep concepts relevant and high-performing
Requirements
Minimum of 3 years in creative strategy or performance marketing, with a strong focus on ad creative development for social media platforms
Ability to analyze creative performance data and turn insights into actionable creative strategies
Experience working in cross-functional teams involving creators, copywriters, designers, and media buyers
In-depth understanding of cultural trends, consumer behavior, and emerging digital marketing techniques
Strong ability to connect creative insights with performance metrics, optimizing ad concepts to improve engagement and conversion rates
Benefits
Work with a fast-growing creative agency and directly impact its success
Flexible, remote-friendly opportunity tailored to your schedule
Collaborate with a dynamic team and your expertise in a creative industry
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