Creative Strategist imaginant et pilotant des concepts Social Ads pour Leads Power, agence de lead generation et e - commerce. Analyse des performances et supervision du studio créatif.
About the role
- Performance Creative Strategist developing AI-forward direct-response ads for Pearl West’s health, wellness, and pet brands. Building testing roadmaps, briefs, and concepts that drive measurable ad spend.
Responsibilities
- Study customers, offers, competitors, performance data, and winning ads
- Build and maintain the creative testing roadmap for Meta
- Research customers, competitors, market trends, and winning ad formats
- Develop new concepts, angles, hooks, scripts, headlines, and primary copy
- Create clear briefs for editors
- Review creative performance with media buyers and identify why ads win or lose
- Iterate quickly on winning concepts before performance declines
- Build repeatable systems for producing and learning from creative at scale
- Maintain a strong pipeline of new concepts for continuous testing
- Weeks 1–2: conduct deep research across customers, account history, and competitors
- By Day 30: launch the first batch of briefs, including net-new concepts
- By Day 60: have a net-new concept carrying real spend and run a weekly learnings loop
- By Day 90: have creatives carry a growing share of account spend
- Accountable for weekly high-quality concepts launched, viable or winning ad percentage, speed from insight to launched creative, and spend carried by creatives
Requirements
- Minimum requirement: created ads that spent $100K+ in a single month and can show it
- Experienced-level role
- Understand direct-response psychology
- Translate customer pain points into compelling creative
- Understand awareness levels and adapt writing accordingly
- Distinguish strong concepts from polished but ineffective ads
- Use performance data to make creative decisions
- Use AI across research, ideation, scripting, and production without producing AI slop
- Communicate clearly with editors, media buyers, and leadership
- Move quickly, take ownership, and work without constant direction
Benefits
- Percentage of ad spend on winning creatives
- Potential equity for top performers
- Remote work
- Flexible employment status: full-time, part-time, or freelance
Job title
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Experience level
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Degree requirement
No Education Requirement
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