Senior Creative Strategist producing performance - driven ads for Jerry’s AI - powered car ownership platform. Concepting, editing, and optimizing creative across Meta, TikTok, YouTube, CTV, and emerging channels.
About the role
- Senior Creative Strategist owning paid social creative strategy for Brick Social’s e-commerce and DTC brands. Leading briefs, UGC, testing and performance optimization across agency pods.
Responsibilities
- Own creative strategy for up to 8 DTC accounts
- Define angle maps, testing roadmaps and creative hypotheses
- Pull performance data from Meta Ads Manager, Motion and Triple Whale
- Research customer language through reviews, Reddit threads and competitor ads
- Write direct-response scripts, static concepts and executable creative briefs
- Direct video editors, static designers and UGC creators
- Use AI to draft scripts and hook variations, and QA briefs and finished ads for claims, spelling, sizing and brand rules
- Manage creative through fixed Monday, Wednesday and Friday launch windows
- Run UGC casting, creator briefs, scripts, first-cut reviews, reshoot direction and footage selection
- Participate in daily 15-minute pod pulses and weekly creative-media syncs
- Lead creative on client calls and pitch concepts with expected outcomes
- Build Brick's creative testing framework, including test selection, evaluation and winner criteria
- Monitor and improve hit rate, revision rate, on-time delivery and error rate targets
Requirements
- Agency-side, multi-account experience running creative for 4–8 e-commerce brands simultaneously
- Performance creative experience briefing and shipping paid social ads for Meta within the last 2 years
- TikTok experience is a bonus
- Ability to identify ads that scaled and provide spend and results
- Ability to independently read hook rate, hold rate, CTR, CPA and ROAS data
- Strong direct-response script and hook writing skills
- Ability to write 10-second Meta ads that grab attention from the first frame
- Experience writing UGC briefs and obtaining usable footage
- Basic editing and design skills using CapCut, Canva, Figma or Adobe
- Daily use of AI tools such as ChatGPT, Claude or similar for research, scripting and QA
- Ability to work US hours, anywhere from Pacific to Eastern
- Portfolio of ads is encouraged
- Must include the number of the company value that resonates most in the application
Benefits
- 100% remote
- Quarterly pod profit share: 20% of pod profit above the margin floor
- Production team in your pod
- Admin support for UGC logistics, including outreach, contracts, product shipments, payments and usage rights tracking
- Weekly group training hour with Founder
- Monthly 1:1
- $5K referral bonus for bringing an A-player
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