Meta creative strategist writing direct - response video scripts and ad concepts. Improving affiliate lead - generation and e - commerce campaigns through performance testing.
About the role
- Senior Creative Strategist owning direct-response ad creative for DTC/eCommerce brands at Right Hook. Developing testing strategies and performance-led concepts across paid social formats.
Responsibilities
- Own ad creative across a portfolio of DTC/eCommerce brands
- Develop creative strategies and testing roadmaps aligned with client growth objectives
- Analyse creative performance to identify winning concepts, diagnose underperformance and create actionable testing and iteration opportunities
- Develop performance-driven concepts, angles, hooks, messaging frameworks, scripts and detailed creative briefs across UGC, video, static and carousel formats
- Apply customer psychology and direct-response principles to address motivations, objections, awareness levels and purchase barriers
- Collaborate with Growth Strategists and Media Buyers on commercial objectives, campaign performance and testing priorities
- Review creative assets and provide actionable feedback to improve strategic alignment and execution
- Guide and coach Visual Designers
- Work directly with clients on strategy calls, content planning, shoot guidance and creative recommendations
- Contribute to creative frameworks and processes for ideation, briefing, testing and learning
- Work within a cross-functional Squad alongside a Growth Strategist, Media Buyer, Visual Designer, Campaign Coordinator and Copywriter
Requirements
- 4+ years of experience in performance creative strategy, including substantial hands-on experience with DTC/eCommerce brands
- Strong experience developing and testing Meta (Facebook & Instagram) paid social creative
- Proven track record of developing direct-response creative that contributes to measurable performance improvements
- Ability to interpret performance results and turn insights into creative testing and iteration strategies
- Deep understanding of direct-response marketing, including mass desires, awareness levels, market sophistication, offer positioning, customer psychology and conversion-focused messaging
- Strong creative judgment across UGC, video and static advertising
- Excellent copywriting and messaging instincts
- Experience developing angles, hooks, scripts and ad copy
- Confidence working directly with clients and cross-functional teams
- Ability to work independently, manage competing priorities and take ownership of creative strategy
- Bonus: experience in a performance marketing or growth agency
- Bonus: experience with TikTok, YouTube and Pinterest paid social platforms
- Bonus: coaching or mentoring designers, video editors or other creative team members
- Bonus: contributing to creative frameworks, playbooks or process improvements
Benefits
- Remote-first work
- Real ownership of creative strategy and direct impact on eCommerce brand growth
- High-performance creative environment
- Mentorship and professional development opportunities
- Opportunities to contribute to the evolution of the Creative function
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Senior copywriter creating high - converting ads, VSLs, and funnel messaging for a digital - product education company. Scaling offers through creative strategy and cold Meta traffic.
Ad Creative Strategist developing data - driven social advertising concepts for Paintgun, a creative agency. Analyzing performance and collaborating with creators, copywriters, designers, and media buyers.
Creative Strategist producing Meta and TikTok ads for jetfuel.agency, a performance marketing agency serving DTC and e - commerce brands. Combining creative strategy, design, production and AI workflows.
AI Creative Strategist building avatar - driven organic supplement content across social accounts. Developing direct - response creative systems for Impact Clients’ education and software businesses.
Performance creative strategist creating high - volume static, video, and AI - assisted ads for Direct Meds’ telehealth business. Driving paid acquisition through rapid testing and performance - led iteration.
Media Buyer and Creative Strategist owning Meta accounts for DTC and eCommerce brands. Leading research, creative, landing pages, client relationships, and new - customer economics.
Remote Media Buyer scaling Meta and TikTok campaigns for DTC and ecommerce brands. Building creative testing strategies, diagnosing funnels, and guiding UGC content.
Media Buyer and Creative Strategist scaling Meta and TikTok campaigns for DTC and ecommerce brands. Building creative testing roadmaps, managing budgets, and guiding UGC strategy.
Media Buyer / Creative Strategist scaling DTC and ecommerce brands through Meta and TikTok advertising. Building creative testing roadmaps and diagnosing full - funnel growth opportunities.