Creative Strategist imaginant et pilotant des concepts Social Ads pour Leads Power, agence de lead generation et e - commerce. Analyse des performances et supervision du studio créatif.
About the role
- Performance Creative Strategist developing AI-forward, direct-response ads for Pearl West’s health, wellness, and pet brands. Building testing roadmaps, briefs, and winning creative concepts at scale.
Responsibilities
- Study customers, offers, competitors, performance data, and winning ads
- Turn insights into angles, hooks, scripts, concepts, and clear briefs
- Build and maintain the creative testing roadmap for Meta
- Research customers, competitors, market trends, and winning ad formats
- Develop concepts, angles, hooks, scripts, headlines, and primary copy
- Create executable briefs for editors
- Review creative performance with media buyers and identify why ads win or lose
- Iterate quickly on winning concepts before performance declines
- Build repeatable systems for producing and learning from creative at scale
- Maintain a strong pipeline of new concepts and tests
- Deliver KPIs including weekly high-quality concepts, viable or winning ads, speed from insight to launch, and spend carried by creatives
- Complete 30-, 60-, and 90-day milestones for briefs, new concepts, learning loops, and account spend
Requirements
- Experienced creative strategist with direct-response advertising expertise
- Created ads that spent $100,000+ in a single month, with demonstrable proof
- Understanding of direct-response psychology
- Ability to translate customer pain points into compelling creative
- Understanding of awareness levels and ability to write differently for each one
- Ability to distinguish strong concepts from polished but ineffective ads
- Comfort using performance data to make creative decisions
- AI-forward approach to research, ideation, scripting, and production without producing AI slop
- Clear communication with editors, media buyers, and leadership
- Ability to move quickly, take ownership, and work without constant direction
Benefits
- Performance bonus paid as a percentage of ad spend on winning creatives
- Remote work arrangement
- Full-time, part-time, or contract/freelance engagement options
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Degree requirement
No Education Requirement
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