Remote Media Buyer / Creative Strategist scaling Meta ads for DTC and ecommerce brands at Sweat Pants Agency. Building creative testing roadmaps, managing major budgets, and guiding client growth.
About the role
- Creative Strategist imaginant et pilotant des concepts Social Ads pour Leads Power, agence de lead generation et e-commerce. Analyse des performances et supervision du studio créatif.
Responsibilities
- Build and maintain a pipeline of creative concepts and angles
- Review competitors’ ads and those of top spenders to identify high-performing concepts
- Track organic TikTok and Reels trends, formats, creative conventions, and sounds, then turn them into ads
- Propose new concepts and angles to test each week
- Prevent creative fatigue across accounts by continuously feeding the pipeline
- Analyze the performance of produced creatives and identify what is and is not working
- Feed insights back into the next waves of concepts
- Collaborate with Performance Managers to build the testing roadmap
- Brief and oversee the designers, editors, and motion designers in the creative studio
- Approve creatives before launch and provide feedback on their performance
- Develop and lead concepts while the studio handles execution
Requirements
- You are highly curious: you instinctively watch advertising and scroll with a strategist’s eye
- You have a thousand ideas a minute and know how to turn them into clear briefs
- You have experience with Social Ads creatives, primarily Meta, with TikTok and Snap as additional platforms
- You can read metrics (CPL, CPA, ROAS, hook rate, hold rate, CTR) and derive ideas from them
- You have a strong understanding of copywriting and direct response
- You know how to brief, challenge, and provide feedback
- You have concrete examples of creatives you designed and the results they achieved
- This is a permanent, open-ended employment contract (CDI)
Benefits
- 100% remote: work from wherever you like
- Real impact: your concepts will help scale accounts with substantial budgets
- A broad testing ground: multiple verticals and plenty of opportunities to experiment
- A team supporting you: Performance Managers, a creative studio, and automation
- The autonomy to propose, test, and structure the creative function
- Career progression tied to your results
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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