Creative Strategist imaginant et pilotant des concepts Social Ads pour Leads Power, agence de lead generation et e - commerce. Analyse des performances et supervision du studio créatif.
About the role
- Creative Strategist leading research, scripts, and creative quality for a medical clinic marketing agency. Developing direct response ads and scalable creative systems remotely.
Responsibilities
- Research each client's market, including what is and is not working in direct response ads and organic content
- Identify the strongest angle for each client and turn it into clear creative direction
- Write briefs and ad scripts for on-site video shoots
- Write copy inside scripts for paid direct response ads and organic content
- Work with the media buyer inside ad accounts to evaluate performance
- Create new ads based on winning creative
- Coordinate with the editing team and serve as the final quality checkpoint before videos go live
- Develop the agency's creative process for scaling over six months
- Improve and document systems in Google Docs and Airtable
- Report directly to the founder and collaborate daily with the Client Success Manager, media buyer, and editing team
Requirements
- Proven direct response creative strategy experience: research, angles, briefs and scripts
- Experience advertising for healthcare, medical clinics, med spas or other local service businesses - required
- Strong copywriting ability, including writing script copy rather than only concepts
- Understanding of both paid direct response ads and organic content
- Ability to read ad-account results with a media buyer and iterate on winning creative
- Proficiency with the Meta Ads Library and comfort working inside a Meta ad account
- Experience building creative systems or processes
- Native or bilingual-level English and a strong understanding of U.S. audiences and culture
- Availability Monday–Friday, 9 AM–5 PM EST
- Experience writing for on-site filmed video, not only UGC or static ads (nice to have)
- Experience leading or reviewing the work of video editors (nice to have)
- Airtable experience (nice to have)
Benefits
- Performance incentive tied to how your creatives perform in client accounts
- 100% remote role
- Independent contractor (1099) arrangement
- Monday–Friday, 9 AM–5 PM EST schedule
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