Senior Creative Strategist owning direct - response ad creative for DTC/eCommerce brands at Right Hook. Developing testing strategies and performance - led concepts across paid social formats.
About the role
- Meta creative strategist writing direct-response video scripts and ad concepts. Improving affiliate lead-generation and e-commerce campaigns through performance testing.
Responsibilities
- Write 30-second video scripts and ad copy with strong pain-driven hooks
- Get to the conversion ask quickly instead of telling a slow brand story
- Develop messaging for broad targeting where the message selects the audience
- Read performance data and decide what to test next
- Study competitor ads and create original alternatives
- Analyze why plain-looking ads convert
- Participate in the paid trial and client introduction process
- Create video-only Meta campaigns for affiliate lead generation and e-commerce offers across B2C verticals such as insurance, finance, education, and e-commerce
Requirements
- Strong Meta (Facebook/Instagram) ads experience, or a clearly demonstrated ability to write for Meta
- A relevant portfolio of Meta or direct-response ads and scripts
- Fluent spoken and written English, including a short phone check
- Availability for EST-compatible hours with required overlap to be confirmed
- Willingness to take part in a paid trial
- CV required
- Real video examples of Meta ads, direct-response scripts, or ad creatives written or produced
- Results where available, such as screenshots, numbers, or a short description
- Short note explaining why one portfolio ad worked
- Ability to complete a personality assessment and phone call if shortlisted
Job title
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Experience level
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Degree requirement
No Education Requirement
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