Creative Strategist translating Meta and Google ad performance into briefs, testing roadmaps, and UGC scripts. Supporting luxury and premium DTC brands at fully remote MVR Digital.
About the role
- Senior copywriter creating high-converting ads, VSLs, and funnel messaging for a digital-product education company. Scaling offers through creative strategy and cold Meta traffic.
Responsibilities
- Create ad concepts, hooks, and angles aligned with each offer
- Write complete ad copy for Meta ads, YouTube ads, Instagram Reels, and other paid traffic channels
- Work with editors and graphic designers to transform copy into converting ads
- Optionally create ads entirely independently
- Maintain message-market consistency from ad to VSL, page, and checkout
- Own ad production end to end, including copywriting, actor/AI-avatar instructions, editor direction, and quality control
- Generate a high volume of winning ads to fuel seven-figure ad funnels and scale offers toward $1M/month in cold Meta ad spend
- Work with the founder to write production-ready, word-for-word VSL scripts for AI-avatar, actor-read, and voiceover/b-roll formats
- Own the conversion narrative across the entire funnel
- Collaborate with the Head of Marketing to iterate based on performance data
Requirements
- Real direct-response experience (offers, VSLs, ads — not brand fluff)
- Track record of writing winning ads for scaled offers, including coming up with new concepts
- Strong understanding of cold traffic psychology, especially low-ticket offers
- Track record of writing copy that is simple, clear, emotionally sharp, and scalable
- Preference for deep work over meetings; role is approximately 90% creation
- Must know how to own ad production end to end, from copywriting to instructing actors/AI avatars and editors, through quality control
- Ads must have scaled a single offer to $1,000,000+ per month in ad spend, preferably on Meta
- Big bonuses (not required): scaled low-ticket offers; built faceless funnels; worked in info, education, or subscription businesses in the business-opportunity space
Benefits
- High performance team culture with an A-player team
- True growth opportunity into a c-suite level partner in the company
- Travel with the c-suite executive team to 2-3X team retreats per year globally (not required)
- Real ownership over offers and messaging
- Remote + flexible hours
- Performance-based bonuses tied to ads performance
- Bonuses per winning offer
- Quarterly profit share bonuses based on performance
- Ownership equity % in the company
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