Head of Creative Operations scaling Brainrider’s creative production across embedded talent and partner studios. Building workflows, resourcing systems, QA processes, and operational metrics for global brands.
Performance Creative Strategist writing and optimizing direct response paid social ads for DTC eCommerce brands. Managing creative strategy, testing, performance analysis, and client delivery across Meta and TikTok.
Head of Creative Strategy leading Meta creative strategy for a Canadian performance agency serving DTC brands. Coaching strategists and scaling winning static ads across client accounts.
Creative Strategist developing and testing paid social ads for a U.S. DTC eCommerce performance marketing agency. Turning campaign insights into scalable creative direction across Meta and TikTok.
Performance Creative Strategist developing AI - forward, direct - response ads for Pearl West’s health, wellness, and pet consumer brands. Owning creative testing, briefs, performance learning, and scalable concept production.
Performance Creative Strategist creating AI - forward direct - response ads for Pearl West’s health, wellness, and pet consumer brands. Driving concepts, testing roadmaps, briefs, and spend - winning creative.
Performance Creative Strategist for Pearl West, a holding company scaling health, wellness, and pet brands. Developing AI - assisted ad concepts, briefs, and testing roadmaps that drive account spend.
Media buyer and creative strategist owning Meta growth for DTC and eCommerce brands. Researching, directing creative, building landing pages, and managing client performance end to end.
Media buyer and creative strategist owning Meta advertising for DTC and eCommerce brands. Building creative, landing pages, and conversion strategies while managing client relationships and account performance.
Creative Strategist shaping conversion - focused video and image ads for Skinnify’s resistance - based fitness clothing. Leading creative testing, editors, designers, and creator partnerships to scale ecommerce growth.