Creative Strategist developing and testing paid social ads for a U.S. DTC eCommerce performance marketing agency. Turning campaign insights into scalable creative direction across Meta and TikTok.
About the role
- Media buyer and creative strategist owning Meta growth for DTC and eCommerce brands. Researching, directing creative, building landing pages, and managing client performance end to end.
Responsibilities
- Own 4 to 6 DTC accounts as strategist, media buyer, creative lead, and direct client contact
- Manage client relationships, present results and plans, explain reasoning, and respond when performance declines
- Research customer reviews, ad comments, support tickets, Reddit, and competitor ad libraries to develop marketing angles
- Use internal tooling to OCR and transcribe account ads and connect them to performance
- Write creative briefs, scripts, hooks, ad copy, and advertorial copy
- Direct editors and designers, run revision rounds, and maintain the quality bar
- Launch approximately 8 to 10 new ads per week in informed batches
- Build and test advertorials, comparison pages, and product detail pages
- Deploy landing pages to Vercel on subdomains and test them live before client Shopify deployment
- Diagnose and fix bottlenecks involving creative, offers, AOV, landing pages, or checkout
- Report on new-customer economics using NC-CPA and NC-ROAS
- Defend attribution opinions and performance decisions with clients
Requirements
- Hands-on Meta advertising experience with meaningful spend for DTC and eCommerce brands
- Demonstrable results involving CPA, ROAS, revenue, and specific performance changes
- AI-native working proficiency with Claude or an equivalent tool
- Ability to build and ship converting landing pages using AI tools
- Native or near-native English direct-response writing ability
- Ability to write hooks, scripts, ad copy, and advertorials in customers' own language
- Ability to clearly explain ideas, sell recommendations, push back on client decisions, and raise problems early
- Creative direction skills and judgment about when to hand work off
- Ability to work US Eastern business hours for client calls
- Ability to own 4 to 6 DTC accounts with budgets from $30k/month to $1M/month
- Shopify store or eCommerce brand ownership or operational experience is a bonus
Benefits
- Remote work with the ability to live anywhere worldwide
- Opportunity to work on real brands with real budgets
- Aggressive testing and fast learning environment
- Framework-building opportunities that scale
- Growth into senior strategy and more responsibility based on performance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
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