Creative Strategist translating Meta and Google ad performance into briefs, testing roadmaps, and UGC scripts. Supporting luxury and premium DTC brands at fully remote MVR Digital.
About the role
- Media buyer and creative strategist owning Meta growth for DTC and eCommerce brands. Researching, directing creative, building landing pages, and managing client performance end to end.
Responsibilities
- Own 4 to 6 DTC accounts as strategist, media buyer, creative lead, and direct client contact
- Manage client relationships, present results and plans, explain reasoning, and respond when performance declines
- Research customer reviews, ad comments, support tickets, Reddit, and competitor ad libraries to develop marketing angles
- Use internal tooling to OCR and transcribe account ads and connect them to performance
- Write creative briefs, scripts, hooks, ad copy, and advertorial copy
- Direct editors and designers, run revision rounds, and maintain the quality bar
- Launch approximately 8 to 10 new ads per week in informed batches
- Build and test advertorials, comparison pages, and product detail pages
- Deploy landing pages to Vercel on subdomains and test them live before client Shopify deployment
- Diagnose and fix bottlenecks involving creative, offers, AOV, landing pages, or checkout
- Report on new-customer economics using NC-CPA and NC-ROAS
- Defend attribution opinions and performance decisions with clients
Requirements
- Hands-on Meta advertising experience with meaningful spend for DTC and eCommerce brands
- Demonstrable results involving CPA, ROAS, revenue, and specific performance changes
- AI-native working proficiency with Claude or an equivalent tool
- Ability to build and ship converting landing pages using AI tools
- Native or near-native English direct-response writing ability
- Ability to write hooks, scripts, ad copy, and advertorials in customers' own language
- Ability to clearly explain ideas, sell recommendations, push back on client decisions, and raise problems early
- Creative direction skills and judgment about when to hand work off
- Ability to work US Eastern business hours for client calls
- Ability to own 4 to 6 DTC accounts with budgets from $30k/month to $1M/month
- Shopify store or eCommerce brand ownership or operational experience is a bonus
Benefits
- Remote work with the ability to live anywhere worldwide
- Opportunity to work on real brands with real budgets
- Aggressive testing and fast learning environment
- Framework-building opportunities that scale
- Growth into senior strategy and more responsibility based on performance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Meta creative strategist writing direct - response video scripts and ad concepts. Improving affiliate lead - generation and e - commerce campaigns through performance testing.
Senior Creative Strategist owning direct - response ad creative for DTC/eCommerce brands at Right Hook. Developing testing strategies and performance - led concepts across paid social formats.
Senior copywriter creating high - converting ads, VSLs, and funnel messaging for a digital - product education company. Scaling offers through creative strategy and cold Meta traffic.
Ad Creative Strategist developing data - driven social advertising concepts for Paintgun, a creative agency. Analyzing performance and collaborating with creators, copywriters, designers, and media buyers.
Creative Strategist producing Meta and TikTok ads for jetfuel.agency, a performance marketing agency serving DTC and e - commerce brands. Combining creative strategy, design, production and AI workflows.
AI Creative Strategist building avatar - driven organic supplement content across social accounts. Developing direct - response creative systems for Impact Clients’ education and software businesses.
Performance creative strategist creating high - volume static, video, and AI - assisted ads for Direct Meds’ telehealth business. Driving paid acquisition through rapid testing and performance - led iteration.
Media Buyer and Creative Strategist owning Meta accounts, creative strategy, and landing pages for DTC and eCommerce brands. Managing clients, testing ads, and optimizing new - customer economics.
Remote Media Buyer scaling Meta and TikTok campaigns for DTC and ecommerce brands. Building creative testing strategies, diagnosing funnels, and guiding UGC content.