Global Contracting Manager negotiating hotels, transportation, restaurants, attractions, and guide agreements. Supporting Collette’s Canadian tour operations, financial goals, and product quality.
About the role
- ABM Manager driving personalized account-based campaigns for Benevity’s social-impact technology platform. Translating sales plans into multi-channel programs that generate pipeline and deepen enterprise account engagement.
Responsibilities
- Own and drive 1:1 and 1:few account-based marketing programs for high-value target accounts
- Design and execute tailored 1:1 account campaigns with customized assets, landing pages, direct mail, and outreach sequences
- Run quarterly 1:few multi-channel programs targeting key buyer personas across priority market segments
- Leverage AI tools such as Claude to scale personalized outreach
- Partner with Account Executives on joint account selection and prioritization
- Build outbound sequences in HubSpot and route engaged contacts to BDRs
- Track account-level engagement and alert BDRs to funnel movement
- Collaborate with Content, Product Marketing, Digital Marketing, Events, and Marketing Operations
- Co-create targeted event strategies for tradeshows, Benevity's flagship conference, and custom gatherings
- Monitor performance metrics, pipeline generation, and account penetration
- Present quarterly insights to sales leadership
- Continuously A/B test messaging, channels, and sequence designs
Requirements
- Proven experience executing multi-channel ABM programs, ideally within Enterprise SaaS or B2B software environments
- Strong capability to translate strategic sales account plans into actionable, high-impact marketing campaigns
- Demonstrated ability to lead through influence and collaborate across Content, Product Marketing, and Events
- Hands-on proficiency with Salesforce and HubSpot
- Experience with or interest in Clay and LinkedIn Campaign Manager
- Ability to measure account engagement, pipeline metrics, and campaign ROI
- Collaborative communication skills and ability to align sales and marketing teams
- Adaptability, creative problem-solving skills, and curiosity to explore automation tools and personalized strategies
- Enthusiasm for inclusion, collaboration, and positive social impact through technology-enabled solutions
Benefits
- Flexible hybrid work approach with no set requirement for in-office time
- Growth opportunities
- Caring co-workers
- Purpose-driven work
- Employee resource groups
- Diversity, equity, inclusion and belonging initiatives
- Accessible hiring process and accommodations for candidates with disabilities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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