Product marketing leader shaping SaaS positioning, launches, and sales enablement for Foundant’s social - good software portfolio. Driving client upgrades, expansion, and renewals through targeted campaigns.
About the role
- Product Marketing Manager at Benevity managing product positioning and go-to-market strategies. Collaborating across teams to drive sales, adoption, and client success initiatives.
Responsibilities
- Lead messaging and go-to-market strategy
- Provide voice of customer insights
- Develop and maintain persona-based value messaging
- Own the end-to-end product launch process
- Own the internal product advocacy connections
- Develop content for the Sales Enablement and Client Success teams
- Collaborate across teams to ensure product messaging is consistent
Requirements
- 4-7 years in B2B product or portfolio marketing role, SaaS ideal
- Proven ability to manage a product launch cycle
- Confidence and experience driving and executing cross-functional projects
- Independent self-starter
- Highly developed interpersonal and communication skills
- Strong analytical and writing skills
- PMA or Pragmatic Marketing certification is an asset
- Previous experience working with CSR, social impact, or nonprofits is an asset
Benefits
- Innovative work
- Growth opportunities
- Caring co-workers
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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