Cision Director optimizing Salesforce, CPQ, CRM consolidation, and GTM operations. Leading global sales support, automation, data governance, and change management for a communications intelligence company.
About the role
- Product Marketing Manager leading messaging and strategies for Benevity's solutions. Focusing on market trends and buyer personas to enhance sales and adoption.
Responsibilities
- Lead messaging and go-to-market strategy, identifying and staying ahead of market trends and buyer and user persona evolution
- Provide VoC insights to product management and sales/marketing to help inform product strategy, roadmap decisions, value messaging and sales velocity
- Develop and maintain persona-based value messaging
- Own the end-to-end product launch process — from market research and pricing through cross-functional launch plans
- Own the internal connections, in partnership with Product and Enablement
- Develop and collaborate on content for the Sales Enablement, Digital and Client Success teams
- Work with website, content marketing, demand generation, brand, sales and customer success teams to ensure product messaging proliferates throughout the buyer and client journey
Requirements
- 4-7 years in B2B product or portfolio marketing role, SaaS ideal
- Proven ability to manage a product launch cycle
- Confidence and experience driving and executing cross-functional projects
- Independent self-starter: ability to think clearly, think differently, and manage multiple priorities in a high-growth, fast-paced environment while maintaining a professional, collaborative demeanor
- Highly developed interpersonal and written/spoken communication skills
- Strong communication and business skills; ability to research and to articulate a PoV, build a business case, adapt to new ideas and present with confidence
- An analytical mind and a balance between a data-driven and an emotional approach to marketing (with a lot of common sense!)
- Demonstrated writing, editing, and content creation skills
- PMA or Pragmatic Marketing certification is an asset
- Previous experience working with CSR, social impact, or nonprofits is an asset
Benefits
- Innovative work
- Growth opportunities
- Caring co-workers
- Chance to do work that fills with purpose
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