About the role

Product Marketing Manager leading messaging and strategies for Benevity's solutions. Focusing on market trends and buyer personas to enhance sales and adoption.

Responsibilities

Lead messaging and go-to-market strategy, identifying and staying ahead of market trends and buyer and user persona evolution
Provide VoC insights to product management and sales/marketing to help inform product strategy, roadmap decisions, value messaging and sales velocity
Develop and maintain persona-based value messaging
Own the end-to-end product launch process — from market research and pricing through cross-functional launch plans
Own the internal connections, in partnership with Product and Enablement
Develop and collaborate on content for the Sales Enablement, Digital and Client Success teams
Work with website, content marketing, demand generation, brand, sales and customer success teams to ensure product messaging proliferates throughout the buyer and client journey

4-7 years in B2B product or portfolio marketing role, SaaS ideal
Proven ability to manage a product launch cycle
Confidence and experience driving and executing cross-functional projects
Independent self-starter: ability to think clearly, think differently, and manage multiple priorities in a high-growth, fast-paced environment while maintaining a professional, collaborative demeanor
Highly developed interpersonal and written/spoken communication skills
Strong communication and business skills; ability to research and to articulate a PoV, build a business case, adapt to new ideas and present with confidence
An analytical mind and a balance between a data-driven and an emotional approach to marketing (with a lot of common sense!)
Demonstrated writing, editing, and content creation skills
PMA or Pragmatic Marketing certification is an asset
Previous experience working with CSR, social impact, or nonprofits is an asset