Associate Director leading paid social teams for Directive, a B2B marketing agency. Driving LinkedIn and Meta campaigns, client growth, retention, and team development.
About the role
- Paid Media Lead specializing in social advertising to build and lead a team for e-commerce brands. Focused on analysis, client relationships, and strategic marketing execution.
Responsibilities
- Serve as the primary strategic contact for a portfolio of e-commerce clients, with a focus on paid social performance
- Lead performance review calls, QBRs, and strategy sessions — communicating clearly with founders and marketing leads who may not be media buyers themselves
- Translate complex performance data into clear, actionable narratives that build trust and drive client decisions
- Identify growth opportunities, present recommendations proactively, and earn client confidence through consistent results
- Own paid social strategy and execution across Meta (primary), TikTok, and Pinterest — including campaign architecture, audience strategy, creative testing frameworks, and budget allocation
- Apply your paid search knowledge (Google Ads, Microsoft Ads) to support and collaborate with the SEM team — including Shopping, Performance Max, YouTube, and branded/non-branded search — without owning that department
- Build and maintain testing frameworks that drive consistent learnings across social accounts
- Stay ahead of platform changes, algorithm shifts, and emerging ad formats — and translate those insights into strategy
- Build the playbooks, processes, and reporting standards that will define how the social advertising department operates
- Partner with Project Management, SEM team, and Accounts team to ensure cross-channel alignment and a cohesive client experience
- Document best practices and create onboarding frameworks so the department is ready to scale when the time comes
- As the team grows, you'll have the opportunity to hire, mentor, and lead social media buyers — but for now, the focus is on doing great work and building the infrastructure to support that growth
- Own paid social performance reporting — with visibility into search data to inform a unified view of account health
- Use data to drive strategic decisions, not just report on what happened
- Develop and refine attribution frameworks in collaboration with the analytics team
- Set and monitor KPIs for the social advertising department — ROAS, CPA, contribution margin, and beyond
Requirements
- 3+ years in paid social advertising (Meta Ads required)
- Working knowledge of paid search (Google Ads required)
- Experience managing small and large ad spend budgets
- Proven track record managing direct client relationships
- E-commerce or D2C brand experience (agency or in-house)
- History of building or scaling a team or department
- Hands-on experience with TikTok Ads, Pinterest Ads, or Microsoft Ads
- Comfort with attribution complexity (blended ROAS, incrementality, etc.)
- Experience building processes, playbooks, or department infrastructure
- Experience presenting strategy to non-marketing stakeholders (founders, operators, investors)
- Agency background preferred
Benefits
- Fully remote
- Unlimited PTO
- Flexible hours
- Internet, mobile phone, and gym reimbursements
- A real path to building and leading the social advertising team within 12–18 months
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