Head of Growth owning SEO, GEO, paid acquisition, and evangelism for a B2B demand - generation agency. Building pipeline through AI - agent workflows, content, webinars, podcasts, and events.
About the role
- Senior Growth Strategist responsible for client growth strategies and cross-functional team leadership. Drive performance for high-growth DTC brands managing significant advertising budgets and strategic initiatives.
Responsibilities
- Own the growth strategy for a portfolio of high-growth DTC brands.
- Develop a deep understanding of each client’s business model, economics, customer, products, positioning, and competitive landscape.
- Translate business goals into actionable growth roadmaps across paid media, creative, creators, offers, funnels, and conversion optimization.
- Identify the highest-leverage initiatives that can materially improve revenue, customer acquisition, profitability, and scale.
- Build quarterly growth plans with ambitious targets, clear priorities, and measurable outcomes.
- Continuously evolve the strategy based on performance data, customer insights, creative learnings, and changes in the market.
- Take direct ownership of client performance, retention, and portfolio growth.
- Identify opportunities to profitably increase media spend, expand into new channels, improve monetization, and deepen the client relationship.
- Lead cross-functional growth pods spanning paid media, creative strategy, influencer marketing, project management, ad operations, and conversion optimization.
- Ensure that the team is not merely completing tasks, but executing against a coherent growth thesis.
- Build a consistent pipeline of high-impact tests across creative, paid media, offers, landing pages, funnels, and creator-led acquisition.
Requirements
- 5+ years of experience in growth strategy, performance marketing, e-commerce, paid acquisition, or a closely related discipline.
- Proven experience owning growth outcomes for meaningful DTC or consumer brand portfolios.
- A strong understanding of paid social, performance creative, customer acquisition, offers, landing pages, and conversion optimization.
- Experience working with significant advertising budgets and making commercially important decisions.
- The ability to interpret performance data and convert it into clear strategic actions.
- Strong knowledge of metrics such as CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period.
- Experience leading cross-functional teams or pods in a fast-moving environment.
- Confidence working directly with founders, executives, and senior client stakeholders.
- A track record of retaining and growing client relationships through strong thinking and execution.
- Exceptional written and verbal communication skills.
- A high degree of ownership, urgency, judgment, and personal accountability.
Benefits
- Fully remote
- Flexible working hours
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