Senior SEM Specialist maximizing paid-search ROI for Terra Mobility’s global intercity travel marketplace. Managing PPC budgets, analytics, testing, keywords, landing pages, and advertising optimization.
Responsibilities
Execute tests and analyze data to find insights and maximize search campaign ROI
Track, report, and analyze website metrics and PPC campaign initiatives
Oversee campaign spending, adhere to budgets, and project monthly costs
Optimize ad copy and landing pages for search engine marketing efforts
Perform ongoing keyword research, expansion, and optimization
Research and analyze competitor advertising strategies
Partner with cross-functional teams such as Content, Product, and Sales
Mentor and provide leadership to junior team members
Requirements
Deep expertise in performance marketing, conversion, and customer acquisition strategies
Strong analytical mindset and ability to build SEM reports and dashboards from complex data
Rigorous testing approach using A/B and multivariate experimentation
Awareness of search marketing trends and industry best practices
Ability to manage budgets, reconcile spend, and project costs accurately
Effective cross-functional collaboration with Content, Product, and Sales teams
Ability to mentor and develop junior team members
SEM and eCommerce experience, including successful PPC campaign management across Google and Bing
Agency experience handling multiple clients
Extensive experience with data feeds, Google Ads Editor, and Performance Max campaigns
Experience with Google Analytics, Amplitude, SEMrush, Looker, or Data Studio
Bachelor’s or master’s degree in marketing or a quantitative field
Fluency in English and Portuguese, required
Google Ads certification is an asset
Proficiency in Meta Ads and TikTok Ads is an asset
SEO knowledge is an asset
Experience in digital companies, e-commerce, or performance marketing environments is an asset
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