Senior SEO strategist leading technical and strategic growth for Powered by Search’s B2B SaaS clients. Guiding senior stakeholders from SEO insights to measurable business outcomes.
About the role
- Off-Page SEO Manager building and scaling link-acquisition strategies for a media tech company. Collaborating with Content team to develop linkable resources and manage vendor relationships.
Responsibilities
- Own the end-to-end vendor relationship lifecycle, including sourcing, negotiation, quality review, performance tracking, and ongoing optimization
- Build and scale BWZ's earned and owned link acquisition capabilities — including reclamation, partner and reciprocal link-swap relationships, and outreach tied to linkable assets
- Partner with our Content team to turn calculators, templates, and resource pages into outreach-ready linkable assets — owning the recipient lists, outreach, embed tracking, and reporting for each campaign
- Evaluate external link partnership platforms and provide recommendations on long-term partnership strategy
- Track and report clear numbers monthly: total links acquired, cost per link, and the shifting split between sources
- Grow the contribution of earned and owned acquisition channels over time
Requirements
- 3+ years of hands-on experience in link building, link acquisition, or a closely related SEO discipline
- Strong relationship-building instincts — comfortable initiating and nurturing recurring partnerships with external stakeholders (editors, SEO managers, site owners, agencies) over time, not just one-off transactional outreach
- Working understanding of what makes a link valuable (relevance, authority, placement) versus low-quality or risky
- Comfort with outreach and SEO research tooling (e.g., Pitchbox, Ahrefs/SEMrush, email outreach platforms)
- A self-directed, experimental approach — able to propose an idea, test it, and iterate without heavy oversight
- Strong organization and reporting instincts — you naturally track what's working, what isn't, and why
- Experience specifically with vendor/paid-link program management (nice to have)
- Familiarity with link-swap or marketplace platforms (nice to have)
- Experience building or promoting "linkable assets" (calculators, tools, badge/award campaigns) as a growth channel (nice to have)
- Background in B2B media, SaaS, or content-driven organizations (nice to have)
Benefits
- discretionary bonus
- comprehensive benefits package
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