Senior Director leading global downstream marketing for Venus Concept’s medical aesthetic technologies. Driving commercialization, demand generation, sales enablement, and market growth.
About the role
- Product Marketing Director shaping messaging, launches, and enablement for Calix’s managed networking hardware, software, and services. Driving scalable growth through MSP and channel-partner ecosystems.
Responsibilities
- Own the product story for the Managed Business portfolio, including hardware, software, management platforms, network gateway routers, managed switches, Wi-Fi appliances, and managed services
- Define product problems, competitive advantages, market positioning, and team messaging
- Define target market segments, ideal customer profiles, personas, use cases, buying triggers, adoption barriers, decision criteria, and differentiated messaging
- Run product launches end to end, including readiness criteria, cross-functional checklists, milestones, messaging, and launch materials
- Lead quarterly launch planning and execution as the primary product marketing liaison to Product Line Leadership and cross-functional stakeholders
- Bring customer, partner, and sales feedback into product roadmap Concept and Validation phases
- Build and maintain sales toolkits, including pitches, demo scripts, collateral, partner enablement, FAQs, and release-specific assets
- Drive internal enablement for customer-facing teams on value propositions, use cases, buyer needs, objections, and competitive positioning
- Align Product, Commercial Solutions, Segment Strategy, Sales, Support, Communications, and Demand Generation stakeholders through release and field adoption
- Partner with product leaders to influence the roadmap, sales to drive adoption, and customer success to develop enablement programs
- Translate technical capabilities into clear business outcomes for managed service providers
Requirements
- 10+ years marketing technology to or through managed service providers (MSPs), VARs, systems integrators, or similar channel partner ecosystems
- Deep knowledge of managed services business models and partner-led go-to-market motions
- Deep product marketing experience owning positioning, messaging, launch strategy, sales enablement, use-case definition, and go-to-market execution
- Proven success establishing credibility in a market where the company is a new entrant
- Proven ability to lead complex, cross-functional launches spanning product, sales, support, communications, partner, and demand generation teams
- Strong grasp of the product lifecycle, including market input, concept, validation, launch readiness, release communications, and feedback loops
- Track record building sales toolkits, demo narratives, competitive messaging, collateral, and partner-facing content
- Ability to translate technical products and market insight into compelling business value and actionable field enablement
- Excellent executive communication, storytelling, and stakeholder management skills
- Strong analytical skills to synthesize market, customer, sales, and competitive inputs into clear recommendations
- Able to support periodic bursts of travel up to 20%
- Preferred: Experience in the Wi-Fi market across multi-family housing, hospitality, venues, and related property-based segments
- Preferred: In-depth understanding of property/enterprise Wi-Fi, networking, managed network services, and supporting software and management solutions
- Preferred: Experience leading product advisory inputs, launch councils, sales councils, or structured cross-functional readiness forums
- Preferred: Experience leading organizational change required to take new products into unfamiliar markets
Benefits
- Bonus eligibility
- Benefits package (details provided via benefits link)
- Remote work arrangement
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