VP leading construction and ETO delivery at Appficiency, a multi - technology ERP, CRM, cloud, and AI services firm. Driving client health, delivery excellence, team growth, profitability, and account expansion.
About the role
- Vice-President leading communications, marketing, advocacy, and reputation strategy for the Canadian Medical Association. Shaping its brand, public trust, campaigns, and physician engagement.
Responsibilities
- Establish the strategic direction, priorities, and long-term vision for the CMA’s communications function
- Develop and steward integrated communications and marketing strategies supporting enterprise priorities, advocacy, public policy, membership, reputation, and public trust
- Lead the evolution and stewardship of the CMA enterprise brand, organizational narrative, and value proposition
- Provide strategic leadership for creative, audience-focused campaigns across communications, marketing, storytelling, content, digital, social, media, and events
- Advise on communications strategy, executive communications, public positioning, reputation, and emerging issues
- Establish frameworks for issues management, crisis communications, and reputational risk
- Guide executive messaging, thought leadership, speeches, presentations, and coordinated responses to complex or high-profile matters
- Provide strategic oversight of media relations, digital and internal communications, social media, content strategy, and audience engagement
- Cultivate relationships with physician leaders, healthcare organizations, partners, creative agencies, media organizations, and other influential audiences
- Lead and develop a high-performing, inclusive, and collaborative communications team
- Establish priorities, performance expectations, and resource plans
- Oversee major communications and marketing investments, external agencies, creative partners, and service providers
- Foster excellence in storytelling, creative development, integrated planning, audience engagement, and continuous improvement
Requirements
- At least a decade or more of senior leadership experience in communications, corporate or public affairs, media relations, reputation management, and/or public relations
- Experience developing and stewarding integrated communications and marketing strategies
- Experience with executive communications, public positioning, reputation management, crisis communications, issues management, and reputational risk
- Experience leading media relations, digital and internal communications, social media, content strategy, and audience engagement
- Experience overseeing communications and marketing investments, external agencies, creative partners, and service providers
- Experience leading and developing high-performing, inclusive, and collaborative teams
Benefits
- Full-time permanent employment
- Hybrid work arrangement
- Accommodation for employees with disabilities, accessibility needs, and other protected human rights characteristics, to the point of undue hardship
- Inclusive workplace emphasizing reconciliation, equity, diversity, and inclusion
- Opportunity to work with diverse backgrounds and lived experiences
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Vice - President leading the Canadian Medical Association’s information management, technology, AI, and cybersecurity. Shaping secure, scalable, data - enabled enterprise capabilities across Canada.
Vice - President shaping the Canadian Medical Association’s national healthcare policy agenda. Leading evidence - informed solutions, advocacy alignment, stakeholder relationships, and public policy strategy across Canada.
American Express compliance executive overseeing Canadian payments, regulators, and legal entities. Leading Canada’s compliance framework, AML, privacy, complaints, and regulatory affairs.
VP leading Adobe, Salesforce, and web engineering services for SH/FT, a consultancy activating marketing technology and data. Owning delivery quality, margins, client strategy, and practice growth.
Vice President leading Pinnacle Fund Services’ private equity fund administration platform. Driving client relationships, operational excellence, profitability, and multi - level team development in Toronto.
Vice President establishing centralized procurement for Canada’s largest Canadian - owned data center provider. Optimizing sourcing, contracts, supplier risk, and construction materials delivery.
AVP leading accounting, reconciliation, reporting and controls for TD’s Canadian Personal & Commercial Banking. Driving Finance Operations modernization, governance and operational excellence.
National Vice President leading Aviso’s HNW/UHNW client team. Driving relationship - led sales, strategic investment guidance, and exceptional service across Aviso’s online brokerage business.
VP leading Arc’teryx global consumer insights and data strategy for outdoor brand growth. Translating consumer data into brand decisions, innovation, and enterprise strategy.