Senior Communications Officer advancing CBC/Radio-Canada outreach, partnerships and audience engagement in Western Canada and the North. Planning campaigns, events and media initiatives.
Responsibilities
Support the Manager, Community Experiences and Partnerships, in planning, creating and implementing marketing, communications and partnership initiatives
Develop and execute plans aimed at reaching, converting and retaining audiences in the west region and the North
Help develop an annual strategy for outreach activities and partnerships
Develop, plan and implement execution plans, brand activations and innovative event experiences internally and externally
Negotiate, draft, monitor and implement related agreements
Plan the event calendar and production schedules
Coordinate project phases, technical and location scouting, budgets, execution information and logistics
Act as the main point of contact for project follow-up
Guide programming and technical teams in developing specials and remotes connected to outreach activities and partnerships
Advise departments on best practices for greeting the public, visitors and school groups
Execute activities and oversee ambassadors, including training as required
Coordinate ambassador-service needs with producers and programming teams
Develop media, promotional visibility and content development plans for all platforms
Measure activity performance, conduct post-mortems and optimize results
Requirements
Graduation from university or community college with a degree, diploma or certificate in marketing or communications, or an equivalent combination of education, training and experience
Five (5) or more years’ experience in communications, promotion or marketing
Planning and strategic thinking skills
Leadership skills
Excellent organizational skills
Experience in community relations and event management
Superior communication and writing skills in French
Intermediate proficiency in English
Excellent interpersonal skills, judgment and initiative
Superior negotiation skills
Ability to work in a fast-paced, dynamic, ever-changing environment
Self-reliance, strategic vision, creativity and good judgment
Strong grasp of marketing principles, brand building and copywriting
Relevant experience with radio/television broadcasting or online promotion, depending on the assignment
Interest in the media and cultural sector
Ability to travel when needed
Valid Class 5 driver’s licence
Candidates may be subject to skills and knowledge testing
Candidates who advance to the next step must complete a mandatory criminal record check; other background checks may be conducted based on operational requirements
English and French language requirements
Benefits
Permanent employment
Hybrid work arrangement with a mix of in-office and remote work
Equal opportunity and inclusive workplace
Accommodation during the recruitment process
Employee Code of Conduct and conflict-of-interest policy support
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