Senior communications manager shaping CBC/Radio-Canada’s corporate content, editorial and social media strategy.
Leading national campaigns, social channels and editorial teams for Canada’s public broadcaster.
Responsibilities
Develop and execute the content and editorial strategy supporting the 2025-30 corporate strategy
Establish and maintain quality standards across all content
Protect and elevate the CBC/Radio-Canada brand reputation across communication channels
Develop and execute social media strategy across LinkedIn, YouTube and Meta
Lead executive communications for the President and CEO
Contribute to advertising and engagement campaigns promoting CBC/Radio-Canada’s public service media role
Develop and maintain the master editorial calendar
Oversee editorial content creation and messaging quality across communication channels
Support crisis communications planning and execution
Define campaign KPIs and analyze performance metrics to optimize initiatives
Provide best-practice guidance to leadership and internal teams
Build and maintain strategic relationships across Corporate Communications, Corporate Development, CBC and Radio-Canada teams
Lead, mentor and inspire team members
Set team objectives and priorities
Oversee the budget and optimize return on investment
Requirements
Five to seven years’ communications experience, ideally within a large-scale organization undergoing transformation
Proven track record designing national communications plans and overseeing high-quality deliverables
Deep understanding of social media strategy and operations
Experience with ad management platforms and web analytics tools
Sophisticated understanding of the modern media ecosystem
Commitment to journalistic independence
Ability to adapt communication styles for creative and unionized environments
Demonstrated ability to lead and engage diverse, cross-functional teams
Ability to operate effectively in a bilingual environment (English/French)
Strong writing ability in both official languages
Candidates may be subject to skills and knowledge testing
Successful candidates must complete a mandatory criminal record check; other background checks may apply
Employees must adhere to the CBC/Radio-Canada Code of Conduct
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