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Senior Manager, Planning and Operations – ICI TOU.TV, News, Sports and Variety Section
Posted 5 days ago
About the role
- Senior Manager directing ICI TOU.TV news, sports and variety publishing operations for CBC/Radio-Canada. Driving audience growth, major-event delivery and YouTube strategy.
Responsibilities
- Direct planning and publishing operations for news, sports and variety content on ICI TOU.TV
- Translate business orientations into concrete results, including digital audience growth, subscription and advertising revenue growth, major-event deployment and YouTube promotion
- Participate in quarterly and annual strategic and operational planning, performance reviews and priority adjustments
- Define key performance indicators and achievement targets for ICI TOU.TV’s News, Sports and Variety Section
- Identify growth opportunities based on market trends, subscription and viewing behaviour and business objectives
- Drive cross-functional cohesion and align decisions with ICI TOU.TV’s vision and strategic objectives
- Participate in strategic planning committees and ideation and innovation sessions
- Oversee daily publishing of news, sports and variety content
- Run operations for special programming and live major events, including Olympic Games, Eurovision, special news coverage and year-end programming
- Optimize workflows across programming, marketing, product, digital innovation, technology and customer service teams
- Ensure high editorial standards, enrich metadata management and apply advanced SEO strategies
- Develop and execute the YouTube growth strategy for variety content and promote off-platform discoverability
- Supervise visual and thumbnail creation, playlist management and optimization of retention, viewing time and impression metrics
- Engage departments and ensure alignment with strategic priorities and business objectives
- Oversee, empower and support the team of digital editors responsible for editorializing, showcasing and publishing content
- Mentor team members and coworkers in analysis, problem-solving and stakeholder management
- Promote innovation, diligence and operational excellence and explore new technologies
Requirements
- Bachelor’s degree in project management, e-commerce, marketing or a related field
- Ten (10) or more years’ experience in strategic marketing, digital service management or B2C operations
- Experience in media, streaming or e-commerce industry preferred
- Proven track record in team management
- Ability to motivate, develop and supervise web editorial or operational teams
- Ability to collaborate with technology development teams while remaining focused on business objectives
- Strong understanding of SEO best practices, YouTube algorithms and current online trends
- Proficiency interpreting data and using decision-making tools, including PowerBI and Adobe Analytics
- Broad knowledge of and interest in current events, sports, arts and variety programming
- Agility, composure and responsiveness when adjusting priorities to unforeseen developments and current events
- Human-centred leadership, listening, guidance and cross-functional influence skills
- Organizational precision, initiative and openness to new technologies
- French language requirement: advanced reading, speaking and writing
- Candidates may be subject to skills and knowledge testing
- Mandatory criminal record check and other background checks based on operational requirements
Benefits
- Telework/hybrid work arrangement blending in-office and remote work
- Equal opportunity and inclusive workplace
- Accommodation support during recruitment
- Code of Conduct and conflict-of-interest policy guidance
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