Senior Product Marketing Manager driving SaaS adoption for Geotab’s connected transportation platform. Shaping product positioning, launches, customer insights, content, and sales enablement across Canada.
About the role
- Cision Director optimizing Salesforce, CPQ, CRM consolidation, and GTM operations. Leading global sales support, automation, data governance, and change management for a communications intelligence company.
Responsibilities
- Drive solutions and processes that enable go-to-market success, improve seller productivity, and optimize the sales technology stack
- Oversee sales support/deal desk, change management, and master data governance
- Report to the VP of Revenue Operations
- Lead a team of 20–25 professionals across multiple operational functions
- Lead, mentor, and develop operations professionals across deal desk, data governance, and platform management
- Build high-performing teams through hiring, performance management, and career development
- Drive the evolution of Salesforce, CPQ, and related sales applications
- Develop the GTM tools roadmap with IT and lead CRM consolidation
- Champion AI/ML integration across the sales technology stack
- Oversee global Deal Desk/Sales Support for pricing, quoting, contracting, and approvals
- Streamline deal execution, reduce cycle times, and improve seller productivity through automation
- Lead change management and structured enablement programs for sales process and platform transformations
- Oversee master data governance and define standards for data management, integrity, compliance, reporting, and decision-making
Requirements
- 8+ years in Sales Operations or GTM Operations
- 3+ years leading teams
- Proven experience driving large-scale operational transformation in global sales organizations
- Experience with CRM consolidation and CPQ implementation
- Deep expertise in Salesforce and CPQ
- Experience building and executing a GTM tools roadmap with IT
- Demonstrated success leading CRM consolidation and system migration projects
- Working knowledge of AI/ML applications in sales or operations
- Experience with modern analytics platforms such as Databricks and Power BI is a plus
- Experience managing a global Deal Desk function, including pricing, quoting, contracting, and approvals
- Experience reducing deal cycle times and improving seller productivity through automation and standardization
- Experience leading structured change management programs with measurable adoption outcomes
- Strong master data governance expertise, including data integrity, compliance, and reporting
- Strong people leadership, coaching, career development, accountability, and cross-functional collaboration skills
Benefits
- Inclusive and diverse work environment
- Reasonable accommodations for people with disabilities
- Benefits and privileges available to employees (not specifically enumerated)
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