Product marketing leader shaping SaaS positioning, launches, and sales enablement for Foundant’s social - good software portfolio. Driving client upgrades, expansion, and renewals through targeted campaigns.
About the role
- Product Marketing Manager shaping positioning, launches, and sales enablement for Cision’s media intelligence and communications solutions. Analyzing market and pipeline insights to drive adoption and retention.
Responsibilities
- Develop and refine product positioning, value propositions, and messaging frameworks aligned to target audiences and market dynamics
- Plan and execute go-to-market initiatives, including launch strategies, cross-functional coordination, and readiness activities
- Create and maintain customer-facing and internal enablement materials, including presentations, sales tools, product collateral, web content, and campaign messaging
- Partner with product management to translate technical capabilities into clear, benefit-oriented messaging
- Collaborate with marketing teams to align product messaging across digital, content, demand generation, and brand channels
- Support sales enablement through training materials, competitive insights, objection-handling frameworks, and ongoing content updates
- Analyze pipeline performance, sales feedback, and campaign results to identify optimization opportunities and improve conversion outcomes
- Maintain documentation of product marketing plans, frameworks, and insights
- Coordinate timelines, deliverables, and stakeholder communications for product marketing initiatives
- Ensure product marketing activities adhere to internal policies, processes, and quality standards
- Perform other duties and responsibilities as required to support business needs
Requirements
- 3+ years in a related role or equivalent experience
- Comparable mix of training, education, and experience may qualify depending on role complexity and geography
- Working knowledge of product marketing principles, positioning strategies, and go-to-market processes
- Ability to synthesize complex or technical information into clear, value-focused messaging
- Experience in product marketing, strategic marketing, or related go-to-market functions
- Analytical skills to interpret performance data and support continuous improvement
- Strong written and verbal communication skills for internal and external audiences
- Cross-functional collaboration experience with product, sales, and marketing stakeholders
- Experience managing multiple projects and deadlines within established processes
- Proficiency with common marketing, research, and presentation tools
- Preferred: experience supporting product launches in subscription-based or recurring revenue models
- Preferred: familiarity with sales enablement methodologies and lifecycle marketing principles
- Preferred: exposure to industry research, market segmentation, and buyer persona development
- Preferred: experience using marketing automation, CRM, or analytics platforms
- Preferred: experience in cross-functional or technology-enabled environments
- Relevant professional certification preferred
Benefits
- Inclusive and diverse work environment
- Equal opportunity employment
- Reasonable accommodations for qualified individuals with disabilities
- Benefits and privileges of employment
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No Education Requirement
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