About the role

Product Marketing Manager shaping positioning, launches, and enablement for Cision’s media intelligence and communication solutions. Driving adoption, retention, and revenue growth through customer-focused messaging and cross-functional marketing.

Responsibilities

Develop and refine product positioning, value propositions, and messaging frameworks aligned to target audiences and market dynamics.
Plan and execute go-to-market initiatives, including launch strategies, cross-functional coordination, and readiness activities.
Create and maintain customer-facing and internal enablement materials, including presentations, sales tools, product collateral, web content, and campaign messaging.
Partner with product management to translate technical capabilities into clear, benefit-oriented messaging.
Collaborate with marketing teams across digital, content, demand generation, and brand channels.
Support sales enablement through training materials, competitive insights, objection-handling frameworks, and ongoing content updates.
Analyze pipeline performance, sales feedback, and campaign results to identify optimization opportunities and improve conversion outcomes.
Maintain documentation of product marketing plans, frameworks, and insights.
Coordinate timelines, deliverables, and stakeholder communications for product marketing initiatives.
Ensure product marketing activities adhere to internal policies, processes, and quality standards.
Perform other duties and responsibilities as required to support business needs.

3+ years in a related role or equivalent experience.
Working knowledge of product marketing principles, positioning strategies, and go-to-market processes.
Ability to synthesize complex or technical information into clear, value-focused messaging.
Demonstrated capability in product marketing, strategic marketing, or related go-to-market functions.
Analytical skills to interpret performance data and support continuous improvement.
Strong written and verbal communication skills for internal and external audiences.
Experience collaborating cross-functionally with product, sales, and marketing stakeholders.
Experience managing multiple projects and deadlines within established processes.
Proficiency with common marketing, research, and presentation tools.
University degree preferred.
Experience supporting product launches within subscription-based or recurring revenue business models preferred.
Familiarity with sales enablement methodologies and lifecycle marketing principles preferred.
Exposure to industry research, market segmentation, and buyer persona development practices preferred.
Experience using marketing automation, CRM, or analytics platforms preferred.
Experience working in a cross-functional or technology-enabled environment preferred.
Relevant professional certification in product marketing, marketing, or a related field preferred.

Equal opportunity employer
Reasonable accommodations for people with disabilities
Benefits and privileges of employment mentioned, but no specific benefits are itemized