Cision Director optimizing Salesforce, CPQ, CRM consolidation, and GTM operations. Leading global sales support, automation, data governance, and change management for a communications intelligence company.
About the role
- Product Marketing Manager shaping positioning, launches, and enablement for Cision’s media intelligence and communication solutions. Driving adoption, retention, and revenue growth through customer-focused messaging and cross-functional marketing.
Responsibilities
- Develop and refine product positioning, value propositions, and messaging frameworks aligned to target audiences and market dynamics.
- Plan and execute go-to-market initiatives, including launch strategies, cross-functional coordination, and readiness activities.
- Create and maintain customer-facing and internal enablement materials, including presentations, sales tools, product collateral, web content, and campaign messaging.
- Partner with product management to translate technical capabilities into clear, benefit-oriented messaging.
- Collaborate with marketing teams across digital, content, demand generation, and brand channels.
- Support sales enablement through training materials, competitive insights, objection-handling frameworks, and ongoing content updates.
- Analyze pipeline performance, sales feedback, and campaign results to identify optimization opportunities and improve conversion outcomes.
- Maintain documentation of product marketing plans, frameworks, and insights.
- Coordinate timelines, deliverables, and stakeholder communications for product marketing initiatives.
- Ensure product marketing activities adhere to internal policies, processes, and quality standards.
- Perform other duties and responsibilities as required to support business needs.
Requirements
- 3+ years in a related role or equivalent experience.
- Working knowledge of product marketing principles, positioning strategies, and go-to-market processes.
- Ability to synthesize complex or technical information into clear, value-focused messaging.
- Demonstrated capability in product marketing, strategic marketing, or related go-to-market functions.
- Analytical skills to interpret performance data and support continuous improvement.
- Strong written and verbal communication skills for internal and external audiences.
- Experience collaborating cross-functionally with product, sales, and marketing stakeholders.
- Experience managing multiple projects and deadlines within established processes.
- Proficiency with common marketing, research, and presentation tools.
- University degree preferred.
- Experience supporting product launches within subscription-based or recurring revenue business models preferred.
- Familiarity with sales enablement methodologies and lifecycle marketing principles preferred.
- Exposure to industry research, market segmentation, and buyer persona development practices preferred.
- Experience using marketing automation, CRM, or analytics platforms preferred.
- Experience working in a cross-functional or technology-enabled environment preferred.
- Relevant professional certification in product marketing, marketing, or a related field preferred.
Benefits
- Equal opportunity employer
- Reasonable accommodations for people with disabilities
- Benefits and privileges of employment mentioned, but no specific benefits are itemized
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Product Marketing Manager shaping positioning, launches, and sales enablement for Cision’s media intelligence and communications solutions. Analyzing market and pipeline insights to drive adoption and retention.