We are a leading performance marketing partner working with growing home improvement companies.
In 2021, we identified an industry need for home improvement companies.
They lacked a marketing partner they could rely on for both results and integrity.
By January 2024, with a track record of generating over $200,000,000 in revenue for our clients, we decided to go all in.
We cleared our portfolio of every other industry to focus exclusively on growing home improvement companies.

Clever Digital Marketing

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seo-marketing

Clever Digital Marketing is a leading marketing agency specializing in driving scalable and profitable marketing results for home improvement businesses. They utilize strategic digital advertising across platforms like Google, Facebook, and Instagram, and take a client-centric approach to ensure a high return on investment for their clients. Their expertise in lead generation and omnichannel marketing allows them to serve as a vital partner for businesses aiming for growth in the competitive home improvement sector.

We are a leading performance marketing partner working with growing home improvement companies.

In 2021, we identified an industry need for home improvement companies. They lacked a marketing partner they could rely on for both results and integrity. By January 2024, with a track record of generating over $200,000,000 in revenue for our clients, we decided to go all in. We cleared our portfolio of every other industry to focus exclusively on growing home improvement companies. 

• Oversee campaign strategy and work with Manager on advanced search tactics while establishing ongoing strategic frameworks for streamlined
• Daily account management to maximize mid and high tier accounts
• Lead media planning for new accounts 
• Coordinate with team leadership to manage and optimize large-scale budgets, ensuring efficient allocation to maximize investment and hit agency benchmarks
• Manage the performance of Analyst, Coordinator, and Manager roles, including overseeing their training, development, and quality of work
• Work with the CSM lead to set North Star Metrics for every client
• Oversee campaign audits to ensure a comprehensive analysis, accurate findings, and relevant recommendations are implemented
• Create and implement robust A/B testing frameworks to continuously optimize campaign performance
• Create, manage, and refine processes and best practices to engage in operational excellence for internal efficiency and ultimate client success.
• Develop comprehensive strategies and frameworks for struggling accounts. Ensure these strategies are aligned and implemented with CDM best practices
• Clearly communicate with internal stakeholders to ensure client status and performance alignment
• Lead the cross-team communication with the conversion rate optimization and Integration teams
• Maintain regular communication with team members through 1:1 meetings and team discussions to address challenges, provide feedback, and align on goals
• Lead annual performance reviews for all junior team members to provide clear feedback on performance and growth

Senior SEM Manager

Senior SEM Manager overseeing paid search campaigns to drive revenue for home improvement companies. Managing strategies, budgets, and team performance for successful growth.

• Work with the Sr. SEM Manager to help lead day-to-day campaign management, ensuring all campaign objectives are met through analyzing performance and making data-driven optimizations
• Manage budget pacing to ensure campaigns are on target for monthly budgets and performance goals
• Lead the development and launch of campaigns across Google, Bing, GDN, and YouTube
• Proactively identify and pursue opportunities to scale successful campaigns and optimize underperforming ones
• Use advanced analytics and data-driven decision making to inform budget allocation and targeting strategies
• Lead overall account audits to determine what restructures, expansions, and optimizations can be made to improve performance
• Continuously monitor and apply industry developments, emerging trends, and best practices in paid search advertising
• Provide guidance and support to Analyst and Coordinator, helping them develop their skills and improve campaign outcomes
• Create and implement robust A/B testing frameworks to continuously optimize campaign performance
• Assist with reporting insights and ensure quality of final reporting deliverables

SEM Manager

SEM Manager managing client portfolios and scaling PPC department for home improvement digital marketing. Leading campaign management, optimizations, and budget management across various platforms.

conversion-rate-optimizer

• Own CRO strategy and experimentation roadmap across a portfolio of client accounts
• Identify conversion bottlenecks and optimization opportunities using quantitative and qualitative research
• Develop testing hypotheses informed by paid media performance, traffic intent, user behaviour, and funnel analysis
• Plan, launch, manage, and analyze A/B and multivariate tests across landing pages and funnels
• Collaborate with Paid Media teams to align landing page strategy with ad messaging, audience intent, and campaign goals
• Work closely with the Paid Media and Development teams to execute experiments efficiently and accurately
• Analyze test performance and translate findings into actionable recommendations and future testing opportunities
• Manage testing prioritization across accounts based on impact, opportunity size, and business goals
• Maintain organized experimentation documentation, reporting, and testing learnings
• Contribute to CRO processes, frameworks, and operational improvements as the department scales
• Identify opportunities to improve CRO workflows, experimentation processes, and operational efficiency through AI and automation
• Use AI tools to accelerate research, hypothesis generation, analysis, documentation, and experimentation workflows

Senior CRO Strategist

Senior Performance CRO Strategist leading A/B and multivariate tests for optimizing conversion rates. Collaborating with teams at Clever Digital Marketing specializing in home improvement companies.

video-editor

• Edit and produce high-performing short-form ad creatives for Meta, TikTok, Instagram, and Display using Adobe Premiere Pro, After Effects, and related Adobe Creative Cloud tools
• Develop thumb-stopping creatives optimized for engagement, lead generation, and conversion.
• Translate creative performance data (CTR, hook rate, watch time) into actionable editing improvements.
• Collaborate with Media Buyers and other creative stakeholders to refine ad concepts and ensure our content remains aligned with performance goals.
• Lead the post-production process from initial edit to final delivery, including cutting footage, adding music and sound effects, colour grading, and implementing motion graphics
• Collaborate with marketing teams to develop and refine video concepts that align with our advertisement strategies and conversion goals
• Utilize B-roll footage, sound design, captions, and other advanced editing techniques to enhance storytelling and viewer retention
• Utilize emerging AI-powered tools (e.g., Runway, Luma Labs, Google Veo, ElevenLabs, Sora) to improve creative storytelling and workflow efficiency.
• Ensure all video content is produced within deadlines and meets our quality standards
• Export video projects in required formats and resolutions, ensuring they meet quality standards before final submission
• From time to time, develop long-form content for internal and external resources

Ad Creative, Video Editor

Ad Creative Video Editor at Clever Digital Marketing focusing on producing short-form ad creatives. Utilizing Adobe Creative Cloud tools for engaging content in a performance-driven environment.

• Own and execute end-to-end CRO strategy for your portfolio 
• Conduct research using qualitative and quantitative methods (heatmaps, analytics, user recordings, surveys) to uncover friction points and growth opportunities
• Build and manage testing roadmaps across multiple client accounts with a focus on continuous improvement
• Collaborate with creative, development, and paid media teams to launch experiments that drive measurable impact
• Write or refine persuasive, conversion-focused copy for landing pages and testing variations
• Analyze test results, translate findings into actionable insights, and communicate outcomes to internal teams
• Contribute to the creation of reusable frameworks, documentation, and processes that enable faster, smarter testing
• Partner with leadership to scale CRO operations and mentor future team members as the department grows

Senior Conversion Rate Optimization Strategist

Senior CRO Strategist optimizing digital marketing conversion rates for home improvement companies. Driving strategies through data analysis and collaboration with creative and technical teams.

We are a leading performance marketing partner working with growing home improvement companies. In 2021, we identified an industry need for home improvement companies. They lacked a marketing partner they could rely on for both results and integrity. By January 2024, with a track record of generating over $200,000,000 in revenue for our clients, we decided to go all in. We cleared our portfolio of every other industry to focus exclusively on growing home improvement companies.

Clever Digital Marketing

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5 jobs found

Senior SEM Manager

Clever Digital Marketing

SEM Manager

Clever Digital Marketing

Senior CRO Strategist

Clever Digital Marketing

Ad Creative, Video Editor

Clever Digital Marketing

Senior Conversion Rate Optimization Strategist

Clever Digital Marketing