Content Marketing Lead owning strategy, creation, and brand voice for Orchestry’s Microsoft 365 SaaS platform. Scaling content programs and AI workflows to drive demand, SEO, sales, and growth.
About the role
- Content Specialist producing enterprise marketing assets for Clio’s legal AI platform. Managing content calendars, campaigns, social publishing, and performance insights across channels.
Responsibilities
- Produce first drafts across blog posts, social content, email copy, one-pagers, landing pages, webinar abstracts, and campaign assets
- Write short-form video scripts for social videos, product explainers, and thought leadership formats
- Adapt tone and format for enterprise audiences, channels, and buyer stages
- Use AI tools to accelerate drafts and revise output to reflect Clio’s voice
- Iterate quickly based on feedback and support the Content Strategist with research, outlines, and supporting content
- Manage the Enterprise content calendar in Asana and Sprout Social
- Maintain content workflows, flag bottlenecks and capacity issues, and keep deadlines visible
- Schedule and publish social content, ensuring correct formatting, tagging, and timing
- Coordinate freelancers and external contributors, including briefing, deliverable tracking, and timelines
- Support integrated campaign execution across web, email, social, and paid channels
- Assist with ABM programs by adapting and personalizing content for priority accounts and enterprise segments
- Ensure published content is accurate, on-brand, and consistent across channels
- Gather business insights from Sales, Legal Architects, Customer Success, and market trends
- Participate in cross-functional meetings and surface relevant insights to senior content leaders
- Support performance reporting by pulling data, tracking KPIs, and flagging items for investigation
- Edit and proofread work to a high standard
- Apply SEO, conversion, and buyer journey best practices
- Ensure adherence to brand guidelines and consistency in voice, tone, and messaging
Requirements
- 3–5 years of experience in content marketing, ideally in B2B SaaS, legal technology, or a legal environment
- Strong writing and editing skills across multiple content formats
- Hands-on experience managing a content calendar and coordinating content workflows
- Proficiency with Sprout Social and Asana, or equivalent tools
- Curiosity and proactive identification of insights and content opportunities
- Ability to work with limited information and iterate quickly
- Willingness to learn Clio’s product and understand enterprise customer use cases
- Strong brand instincts and ability to revise AI-generated content to match Clio’s voice
- Required proficiency with AI writing and research tools, including Claude, Gemini, and ChatGPT
- Ability to provide live, practical examples of day-to-day use of AI tools
- Portfolio or examples of produced content across different formats
Benefits
- Competitive, equitable salary
- Top-tier health benefits
- Dental insurance
- Vision insurance
- Hybrid work environment
- Flexible time off policy, with an encouraged 20 days off per year
- $2000 annual counseling benefit
- RRSP matching
- RESP contribution
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
- Accessibility accommodations during the recruitment process
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