Wolof linguist adapting software interfaces, marketing campaigns, and e - commerce content. Supporting LILT’s AI and human - verified language services for global clients.
About the role
- Senior marketing leader shaping B2B agriculture and commercial energy marketing for Western Canadian Co-ops. Leading strategy, budgets, stakeholder alignment, and a high-performing marketing team.
Responsibilities
- Lead Co-op's B2B marketing strategy to grow the brand, products, and services through increased reach, lead generation, and sales
- Collaborate with marketing peers and commodity teams on strategic marketing plans
- Use insights to challenge the status quo and identify untapped opportunities
- Act as a strategic partner to commodity leaders and stakeholders
- Champion a unified voice across B2B business lines, including Energy, Ag Solutions, and Home & Building
- Lead cross-functional efforts to deliver consistent, customer-centric marketing
- Manage marketing budgets in alignment with organizational KPIs and long-term business growth
- Lead, coach, and develop a high-performing team of marketing professionals
- Build team capability, drive accountability, and foster collaboration and continuous improvement
- Report to the Director, Commodity Marketing
- Work with business leaders to deliver customer-centric marketing programs and campaigns supporting B2B and B2F sales strategies
- Support local Co-ops and FCL with marketing for farmers, commercial operators, fleet owners, contractors, and rural communities
Requirements
- 10+ years of relevant progressively responsible experience in marketing, with an emphasis on B2B or Agriculture marketing
- Strong understanding of the agriculture industry through lived experience, professional experience, or both
- Experience leading a team of direct reports
- Bachelor's degree in marketing, business administration, communications, or a related field; a combination of relevant education and experience may be considered
- Affiliation with marketing and communications professional bodies considered an asset
- Interest in marketing technology trends
- Knowledge of project management principles
- Successful candidate based within commuting distance of Saskatoon, SK, although other arrangements may be considered
- May be required to complete a criminal record check in accordance with FCL policies
Benefits
- Competitive salaries
- Short-term incentives
- Comprehensive benefits package
- Employer-contributed pension plan
- Learning opportunities for growth and development
- Reasonable accommodations throughout the recruitment process
- Diversity and inclusion commitment
- Permanent position
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