Cook Group

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product-marketing

Cook Group is a family of ethical and entrepreneurial companies with roots in medical devices and a commitment to empowering people and communities. Headquartered in Indiana and with a global footprint, Cook Group operates in various sectors, including life sciences, property management, and resort and service businesses. The company's mission is driven by values of integrity, quality, respect, and transparency, focusing on innovative solutions that meet the needs of employees, customers, and communities.

• Collaborate with senior specialty leadership to align priorities, projects, and plans within the specialty
• Influence specialty business strategy and direction
• Align mid-term marketing strategy and annual marketing plans with business goals and brand strategy
• Develop global go-to-market strategy with product management, sales, and global functions
• Develop value propositions, claims, and messaging aligned with brand guidelines
• Ensure successful execution of global and regional product launches
• Use customer personas and buyer journeys to develop marketing strategy and plans
• Review and approve campaign tactics and marketing materials for advertising and promotions compliance
• Engage customers and subject matter experts to understand markets and customer needs
• Establish objectives for campaigns and channels, including customer meetings and events
• Provide measurable input to marketing and specialty processes, systems, and operational plans
• Independently investigate root causes of unique and difficult issues
• Manage large, complex marketing initiatives involving cross-functional teams
• Foster and maintain a respectful and supportive workplace culture

Global Product Marketing Manager – Aortic

Global Product Marketing Manager shaping Cook Medical’s aortic marketing strategy, positioning, and launches. Partnering with product, sales, and global teams across markets.

Cook Group

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Global Product Marketing Manager – Aortic

Cook Group