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About the role
- Measurement Analyst at The Globe and Mail applying and scaling measurement strategies across advertising. Developing frameworks for media measurement and collaborating with cross-functional teams.
Responsibilities
- Contribute to and execute a standardized measurement framework across advertising products and platforms, ensuring consistency in how performance is measured across full-funnel KPIs (awareness, engagement, conversion).
- Define and establish experimentation standards (e.g., A/B testing, geo-testing, incrementality) and develop repeatable testing playbooks to enable scaled adoption.
- Design and execute complex or high-priority experiments where standardized frameworks do not yet exist.
- Develop scalable measurement solutions such as campaign reporting, attribution frameworks, and audience insights that can be consistently applied across clients.
- Partner with Product and Data teams to operationalize and productize measurement capabilities into repeatable, commercial offerings.
- Act as a trusted advisor to Sales and clients by translating measurement outputs into clear, actionable insights.
- Lead complex or high-impact analyses to support client needs and inform future scalable measurement approaches.
- Analyze campaign performance to identify drivers of success, inefficiencies, and optimization opportunities.
- Develop benchmarks and best practices that can be scaled across verticals and products.
- Partner cross-functionally with Sales, Marketing, Product, and Ad Tech teams to drive adoption of measurement standards and frameworks.
- Train and enable internal stakeholders to independently apply standardized measurement approaches.
- Ensure data quality, consistency, and accuracy across measurement and reporting systems.
- Define and enforce taxonomy, data standards, and governance practices to support scalable and reliable measurement outputs.
Requirements
- Bachelor’s degree in analytics, marketing, economics, statistics, or a related field.
- 3–5 years of experience in media measurement, marketing analytics, or advertising strategy.
- Understanding of full-funnel media measurement (brand through performance).
- Experience designing and executing experiments (e.g., A/B testing, geo testing, incrementality frameworks).
- Strong data fluency, including experience working with large datasets and tools such as SQL, Excel, or business intelligence platforms.
- Ability to translate complex analytical outputs into clear business insights and narratives.
- Experience managing stakeholders across Sales, Product, Marketing, and client groups.
- Ability to work independently and influence senior stakeholders.
- Strong understanding of industry trends, measurement methodologies, and evolving privacy considerations.
- Certifications in Google Analytics, marketing analytics platforms, or experimentation methodologies (preferred).
- Experience working with multi-channel media datasets and attribution models (preferred).
- Experience with attribution modeling, marketing mix modeling (MMM), lifetime value (LTV), segmentation, or causal inference techniques (preferred).
- Familiarity with the ad tech ecosystem, including DSPs, CDPs, clean rooms, and identity solutions (preferred).
- Experience building scalable measurement frameworks or products (preferred).
Benefits
- Competitive compensation to ensure we hire, retain and reward team members
- Hybrid work environment that promotes work-life balance
- Generous vacation and flexible work arrangements
- Parental leave top-up
- Competitive health and dental benefits
- Defined Benefit pension plan
- Annual wellness subsidy
- On-site chiropractor and registered massage therapist
- Employee and family assistance program
- Free digital subscription to globeandmail.com and 40% off other Globe products
- Education assistance for external training courses
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