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strategist

Dayforce is a cloud-based human capital management (HCM) platform that provides payroll, workforce management, HR, benefits administration, and talent management capabilities as a unified SaaS solution. Originally developed by Ceridian, Dayforce is aimed at employers and HR teams to streamline payroll processing, scheduling, time tracking, compliance, and employee lifecycle management for organizations of varying sizes. The platform is delivered as enterprise software and is primarily sold to other businesses as a B2B HR technology service.

• Lead the development of digital, print and custom integrated media proposals leveraging the full suite of Globe Media Group solutions
• Identify optimal product mix based on category of business, KPIs, benchmarks and historical campaign performance
• Co-ordinate response with input from data team, product team, content studio, creative services and events team as needed to deliver a best-in-class solution
• Work collaboratively with ad ops, ensuring solution is optimized to available inventory to deliver desired client outcomes
• Build proposals in the format of a pitch deck and/or media plan based on requirements
• Bring technical expertise to support sales in engaging directly with clients and agencies to drive confidence in the proposed solution, including participation in client meetings as needed
• Review campaign performance for integrated media campaigns
• In partnership with ad ops and program delivery managers, review and analyse campaign reports to ensure goals and benchmarks are being met while identifying opportunities for optimization to drive performance improvements and upsell opportunities
• Support proactive sales opportunities
• In collaboration with sales, product, data team and content studio, create proactive sales opportunities that address key themes, seasonality and market demands for specific advertisers or customize off-the-shelf solutions to meet their goals
• Support the development of case studies

Media Strategist – 12 Month Contract

Media Strategist developing media proposals and solutions for The Globe and Mail's advertising partners. Collaborating with teams to optimize media performance and drive revenue growth.

analyst

• Contribute to and execute a standardized measurement framework across advertising products and platforms, ensuring consistency in how performance is measured across full-funnel KPIs (awareness, engagement, conversion).
• Define and establish experimentation standards (e.g., A/B testing, geo-testing, incrementality) and develop repeatable testing playbooks to enable scaled adoption.
• Design and execute complex or high-priority experiments where standardized frameworks do not yet exist.
• Develop scalable measurement solutions such as campaign reporting, attribution frameworks, and audience insights that can be consistently applied across clients.
• Partner with Product and Data teams to operationalize and productize measurement capabilities into repeatable, commercial offerings.
• Act as a trusted advisor to Sales and clients by translating measurement outputs into clear, actionable insights.
• Lead complex or high-impact analyses to support client needs and inform future scalable measurement approaches.
• Analyze campaign performance to identify drivers of success, inefficiencies, and optimization opportunities.
• Develop benchmarks and best practices that can be scaled across verticals and products.
• Partner cross-functionally with Sales, Marketing, Product, and Ad Tech teams to drive adoption of measurement standards and frameworks.
• Train and enable internal stakeholders to independently apply standardized measurement approaches.
• Ensure data quality, consistency, and accuracy across measurement and reporting systems.
• Define and enforce taxonomy, data standards, and governance practices to support scalable and reliable measurement outputs.

Measurement Analyst – Revenue

Measurement Analyst at The Globe and Mail applying and scaling measurement strategies across advertising. Developing frameworks for media measurement and collaborating with cross-functional teams.

revenue-operations

• Develop and execute a strategic sales plan to deliver on annual revenue targets across digital, print, and event channels
• Lead, coach, and develop a high-performing sales team by setting clear expectations and driving accountability for results
• Drive strategic key account planning to grow revenue, increase share, and strengthen client retention across core accounts
• Establish and lead negotiations on annual client and agency commitments, including conducting regular business reviews to drive growth
• Build and maintain strong relationships with senior clients, agency partners, and industry contacts across Montreal and Eastern Canada
• Monitor and analyze sales performance against targets, including forecasting, pipeline activity, and market insights
• Prepare and deliver regular sales reporting to leadership, including forecasts, activity, and market sentiment
• Ensure adherence to established processes for pricing, contracts, positioning, and inventory management
• Oversee management of the Montreal office, including operational expenses and coordination with landlord and head office teams

General Manager – Sales

General Manager overseeing Montreal Sales at The Globe and Mail, managing a high-performing sales team and strategic client relationships. Drive revenue across digital, print, and events channels.

financial-planning-and-analysis

• Assist in the development of the annual budget, monthly and quarterly forecasts and monitor results versus budget and forecast working with business partners to complete this process.
• Works closely with business partners to determine root causes of financial performance and maintains focus on identifying ways to improve the short and long term financial outlook.
• Participate in month end close through pre month-end close review of department GL entries and accruals.
• Develop financial models that are responsive to the changing business and that track key metrics relevant to various stakeholders (i.e. executive, working team etc.).
• Prepares management reporting for client groups and participate in monthly finance review meetings highlighting key business trends and variances.
• Develop a deep understanding of major performance drivers and assist business decision makers in the development of action plans to meet financial goals and mitigate risks.
• Analyzes complex financial information and reports to provide accurate and timely financial recommendations to management for decision making purposes.
• Prepares weekly, monthly reporting and enhances the existing KPI reporting and analytical tools to increase efficiency and uncover more insight into business operations.
• Ad hoc financial modeling and recommendations to support the business units in making financially sound business decisions.

Financial Analyst – Finance

Financial Analyst supporting financial planning at The Globe and Mail. Analyzing and optimizing financial performance through forecasts, budgets, and reporting.

data-analyst

• Gather, document and translate business requirements from various business units into executable direct email marketing campaigns.
• Collaborate with internal stakeholders to confirm requirements and provide recommendations for campaign design and execution.
• Manage all facets of the email marketing process – developing and managing the execution of email marketing campaigns, audience segmentation, A/B testing, preference management and copywriting.
• Create customer journeys and develop implementation plans for new program initiatives with a focus on automated campaigns and a personalized customer content utilizing data from disparate CEM data sources.
• Develop email marketing campaign segmentation strategies based on customer and prospect type/persona data, transactional history and on site behavioral data.
• Create both ad hoc and recurring email campaigns utilizing Oracle SQL and JAVA Script.
• Design and create optimized test and learn (target vs control, A/B) email campaigns that leverage previous campaign learnings.
• Complete quality assurance audits to ensure email creative and campaign list SQL code accurately reflect business requirements and specifications - pinpoint actionable insights, efficiencies, and new opportunities.
• Take insights and KPI data from our email deployments, identifying key takeaways and areas of opportunity for future email efforts utilizing SQL and Tableau.
• Communicate insights to internal stakeholders in order to leverage the email-marketing channel.
• Work with application development staff to develop database architectures, coding standards, and quality assurance policies and procedures.
• Ensure email marketing campaign data is accurate and email creative is error free.

Database Marketing Analyst – Data Science

Database Marketing Analyst at The Globe and Mail managing email contact lists and automating database marketing efforts using SQL. Collaborating across teams to enhance subscriber experience through data-driven campaigns.

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5 jobs found

Media Strategist – 12 Month Contract

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Measurement Analyst – Revenue

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General Manager – Sales

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Financial Analyst – Finance

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Database Marketing Analyst – Data Science

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